Seaman Corp., an innovator and manufacturer of high-performance industrial fabrics since 1949, announces the launch of its newly redesigned corporate website.
“This is part of a major endeavor to improve our engagement with our online audience,” reports Michelle Miller, Seaman Corp.’s marketing manager. “Today, buyers are making the majority of their buying decisions online. Before they ever even talk to a human being, they conduct online research and they poll their social networks for advice. It’s imperative that companies like Seaman Corp. have an excellent online presence.”
To accomplish this, the company partnered with SyncShow, a Cleveland-based digital marketing firm to develop the new site. SyncShow specializes in helping business-to-business clients improve their sales and lead generation strategies through digital marketing.
“We picked SyncShow as a partner because they demonstrated cutting edge digital marketing expertise and because they could prove to us how their efforts drive results for their clients,” reports Kim Seaman, who collaborated on the project as a marketing specialist for Seaman.
The new website is designed to be user friendly, and to attract and engage customers, vendors and potential new hires. But, the overall goal is grander. John Crum, Seaman’s president and COO, defined it. “Seaman Corp. makes excellent products. But when someone buys from us, they get a lot more than a great product,” he says. “They get our people, our culture and they get the knowledge we’ve gained from being in this business for more than 65 years. We wanted to capture all of this and bring it to life with this new site.”
Seaman also hired Frank Greiner, a digital video strategist, to help. Owner of HD Werks, a video production company based in Alliance, Ohio, Frank worked closely with Seaman’s marketing team to create 10 new videos for the site. Each short video showcases something unique about Seaman Corp.’s expertise, its approach to customer care, its products, its customers and the people who work there every day.
The companies will continue their partnership as they work to redevelop three additional sites that showcase Seaman Corp.’s main product lines, including FiberTite Roofing Systems, XR Geomembranes and Shelter-Rite fabrics for architecture. All sites are scheduled to launch yet this year.