Should Your Company Have a Social Media Policy?
The world of today is “lived largely” on social media. Millennials, Gen Z, Gen Alpha, and some who are just very social and want an…
social media
Social Media for Roofing Industry Professionals
Social media is everywhere — from TikTok videos to Instagram posts to LinkedIn professional updates. Consider these social media statistics: At the end of 2019…
Engage With Potential Customers on the Social Media Platform They Use Most
Social media can be an exciting territory for contractors looking to promote their businesses in a relatively inexpensive, but impactful, way. But it can be…
Technology Love-Hate
My husband is addicted to social media. Bart’s not posting; he’s just a voyeur, constantly ob- serving what others are doing and talking about. I…
Malarkey Roofing Products Expands #KnowYourRoof Education Series
Malarkey Roofing Products continues to expand its website and social media channels #KnowYourRoof video library to educate customers. Ten educational videos were introduced in the…
Arkema Celebrates 50 Years of Kynar 500 Weatherable Resin
Arkema Inc. has launched an integrated marketing campaign to commemorate 50 years of Kynar 500 resin-based coatings. Introduced in 1965, Kynar 500 is a weatherable…
Petersen Aluminum Introduces a Marketing Tool for Construction Professionals
For construction professionals who have wondered how to get their projects pictured in manufacturer advertisements, on manufacturer web sites, social media pages or published in…
Rigid Global Components Updates Website
Rigid Global Components, a manufacturer of metal roof and metal wall panels and componentized metal buildings, recently launched its new website, which features a complete…