Recently, a father and his adult son, both from Chatham, Ontario, Canada, contacted my company Metal Roof Outlet in Courtland, Ontario. Both needed to have roofs on their homes replaced. They chose stone-coated metal roofs. We installed the son’s roof first; then went to the father’s home. Before we began work, the dad told us, “My son had a very nice-looking home before. Now he has a castle.”
That perfectly sums up the kind of comments I hear from customers who have had our teams install stone-coated metal roofs on their homes. They like the roofs’ longevity, energy efficiency and maintenance freedom.
Above all, though, is the roofs’ “wow” factor that is apparent from the street or up close. People don’t even fully recognize it’s metal because of the roof’s stone finish. The stone coating provides a very natural look. It’s a warmer appearance that blends in with the surroundings, never looking artificial or manufactured
Customers respond well to stone-coated metal’s colors, which come in a wide variety. The stones’ colors are blended to arrive at the end shade. Customers with single-color siding typically prefer a roof of variegated colors. But if they have a busier brick exterior, they will go with a solid-color roof for contrast.
Whenever I’m working with a prospective customer, we will send out a sample to put up against the customer’s brick or siding. It’s hard to see the color in the hand. But step back a bit, and the customer can see that color.
The durability of the roofs is another selling point. The majority of people coming into our showroom are replacing their roofs every 12 years. They’re tired of replacing their roofs and they tell us they just want to do it once and be done with it. When you put on a stone-coated metal roof, you know it’s there for the life of the home. Over the long-term, it will be more cost-effective. Instead of replacing a typical roof three or four times over 50 years, you install this roof just once.
After the initial cost, you’ve improved the look of the home; you have increased the energy efficiency; and you’ve made sure you have very, very little maintenance. Other than removing the leaves from the valleys and gutters, there’s little else to do.
Many of the homeowners who choose a stone-coated metal roof do so because they intend to remain in their homes for decades. Thirty years ago, it was typically older couples that chose stone-coated metal roofs. These were people who’d saved the money and liked the look. Today, it’s often younger homeowners—people in their 30s and 40s—who choose stone-coated metal. They are fixing up their homes with the intention of staying in them.
When I think back, I can’t think of any one particular roofing project where stone-coated metal stood out as a real problem solver. That’s because it solves problems on every roof we do.