Westlake Royal Building Products to Feature New Roofing Solutions at 2024 Western Roofing Expo

Westlake Royal Building Products will exhibit its energy-efficient and weather-resistant roofing systems and solutions at the 2024 Western Roofing Expo September 30 – October 1, 2024 at Paris Las Vegas. The company’s Roofing Solutions brands will feature selections from many of its core product lines including: Newpoint Concrete Roof Tile, US Tile Clay Roofing Products, Unified Steel Stone Coated Roofing, and Westlake Royal Roofing Components in booth #345. In addition, the company will host a Stone Coated Steel Roofing Demo on Monday, September 30 at 2:30 pm.

“Our featured products at this year’s event are lasting solutions that roofing contractors can share with customers looking to maximize energy efficiency and savings, withstand severe weather events and enhance curb appeal,” says Steve Booz, vice president, marketing for Westlake Royal Building Products. “Not only do our systems endure, but the range spans numerous material types, styles, and hues, giving customers countless options for performance and style.”

Westlake Royal will showcase several roofing solutions in booth #345 including:

·       Newpoint Concrete Roof Tile, a durable concrete line known for its superior strength and long-lasting beauty

·       US Tile Clay Roofing Products, a legacy line of clay tile manufactured to the highest standard of sustainability and craftsmanship

·       Unified Steel Stone Coated Roofing, the ultra-lightweight roofing system that benefits from the structural strength of steel

·       Westlake Royal Roofing Components, a robust line of integrated roof components designed to deliver a higher standard of roof installation and performance. 

The Live Demo will be held from 2:30-3:00 pm on Monday, September 30 in the Exhibits Hall. Bill Jackson, national technical manager, and Jon Wilson, western regional sales manager, both with Westlake Royal Building Products, will lead the presentation. The demo will explore the history of stone coated steel roofing, including its origins and original use. Jackson and Wilson will also educate attendees on the material’s features, benefits, architectural styles, installation methods, and much more. The demo is free to all show attendees with an Exhibits Hall pass. 

“Stone coated steel roofing is engineered for beauty and longevity,” says Eric Miller, vice president, sales for Westlake Royal Building Products’ roofing brands. “The product’s origin story overseas is fascinating and there’s a reason its popularity is growing widely here today in the United States. We look forward to sharing more about the vast benefits of stone coated steel with show attendees in Las Vegas.”

Those interested in exploring selections from DaVinci Roofscapes, the leading roofing line of composite shake and slate roofing, which is also a Westlake Royal Building Products’ roofing brand, are encouraged to visit booth #443, right across the aisle.

“The exhibit for our esteemed sibling brand DaVinci Roofscapes rounds out our full range of roofing options being showcased at the event,” adds Booz. “Attendees can explore this industry-leading brand of composite shake and slate roofing, which includes a diverse array of quality composite solutions that define the standard of excellence in the industry.”

To explore the company’s complete spectrum of concrete, composite, clay, steel, and components roofing options, visit westlakeroyalroofing.com.

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