{"id":10797,"date":"2018-10-30T10:15:07","date_gmt":"2018-10-30T14:15:07","guid":{"rendered":"https:\/\/roofingmagazine.com\/?p=10797"},"modified":"2018-10-30T10:03:57","modified_gmt":"2018-10-30T14:03:57","slug":"heidi-j-ellsworth-and-karen-l-edwards-launch-second-marketing-book","status":"publish","type":"post","link":"https:\/\/roofingmagazine.com\/heidi-j-ellsworth-and-karen-l-edwards-launch-second-marketing-book\/","title":{"rendered":"Heidi J. Ellsworth and Karen L. Edwards Launch Second Marketing Book for Roofing Contractors"},"content":{"rendered":"
Heidi J. Ellsworth and Karen L. Edwards, consultants in the roofing industry focused on sales and marketing, have released a second book focused on marketing planning. As a follow up to their successful introductory-level book, Sales and Marketing for Roofing Contractors,<\/em> the pair have teamed up again to publish the next book in the series, Building a Marketing Plan for Roofing Contractors.<\/em><\/p>\n The book serves as a guide and a workbook for contractors to understand each step and section of developing a strong marketing plan. It includes action items that allow contractors to answer the questions that will help them create their own marketing plan and identify the resources to help them implement that plan. With information that will help any small business, this book shows how to build a marketing plan and features an appendix with helpful templates that demonstrate the structure of the plan, a budget guideline and other useful tools. <\/p>\n \u201cI think one of the biggest things I took away is the importance of having a plan,\u201d stated Lynne Marie H. Rosado, Marketing Director of Houston, Texas-based R. B. Hash Roofing and Waterproofing<\/a>. \u201cI was able to work towards the items I felt were most important for R. B. Hash this year, which included re-branding with a new logo and launching a new website. These things take time and you want to do it right the first time, so having a plan with marketing items to focus on this year helped us prevent wasted time and money.\u201d<\/p>\n Both books can be purchased on Amazon<\/a> or the NRCA bookstore<\/a>. <\/p>\n