{"id":14179,"date":"2020-01-22T12:16:19","date_gmt":"2020-01-22T17:16:19","guid":{"rendered":"https:\/\/roofingmagazine.com\/?p=14179"},"modified":"2020-01-22T12:24:00","modified_gmt":"2020-01-22T17:24:00","slug":"roofers-can-bring-about-the-solar-revolution-in-sunshine-states-and-beyond","status":"publish","type":"post","link":"https:\/\/roofingmagazine.com\/roofers-can-bring-about-the-solar-revolution-in-sunshine-states-and-beyond\/","title":{"rendered":"Roofers Can Bring About the Solar Revolution in \u2018Sunshine\u2019 States and Beyond"},"content":{"rendered":"\n
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Photos: GAF Energy<\/figcaption><\/figure><\/div>\n\n\n\n

Pennsylvania,\nIllinois, and Florida are not often the first states that come to mind when\ndiscussing the future of solar energy. Many would think of California, the\nGolden State, with its sunny weather, mild climate, and new regulation\nmandating solar on all new construction starting in 2020. But at GAF Energy, a remarkable 50 percent of our growing sales\nopportunities currently come from Pennsylvania, Illinois, and Florida. While\nthese states lag behind the likes of California, New York, and Arizona in installed\nsolar capacity, they \u2014 and states like them \u2014could stand to be some of the most\ncritical players in the next growth phase of solar adoption. <\/p>\n\n\n\n

California\ncurrently boasts over six million solar homes, demonstrating that there is a\nclear market for residential rooftop solar in the United States. California\u2019s\nsuccess serves as a harbinger for other states, even ones not known for their\nsunshine or progressive energy policies. It comes down to pure economics: the\nprice of solar panels has dropped 99 percent in the last four decades. As solar\nenergy becomes more and more affordable, more and more homeowners across the\ncountry are considering the financial and social benefits it can provide. Even\nresidents of the South and Midwest \u2014 where electricity is cheap and solar\nrooftops are few and far between \u2014 are starting to show signs of embracing\nsolar as a viable energy source for homes and businesses.<\/p>\n\n\n\n

The state of Illinois, for example, is setting some\naggressive renewable energy standards to boost solar adoption. More than 40\npercent of the state\u2019s electricity comes from coal today. The state plans to\nsunset many coal plants over the next two to five years, in many cases turning\nto solar instead. In 2017 the state implemented the Future Energy Jobs Act\n(FEJA), which infused $230 million into solar power and mandated that 25\npercent of electric power come from renewable sources by 2025. <\/p>\n\n\n\n

\"\"
By including solar as an offering, roofing contractors can increase customer satisfaction as they boost their bottom line.<\/figcaption><\/figure><\/div>\n\n\n\n

In Pennsylvania, solar power is up 47-fold in the past\ndecade, and wind energy has increased by more than 230 percent in that same\ntime frame. And there are now more than 90,000 clean energy jobs across the\nstate, up 60 percent in just five years. Moreover, a two-year planning process\ncalled \u201cFinding Pennsylvania\u2019s Solar Future\u201d is just getting off the ground and\naims to shift 10 percent of the state\u2019s energy from non-renewables to in-state\nsolar by 2030. Pennsylvania also ranked as one of the locations that offered the\nhighest solar premiums when you are ready to sell your home, increasing the\nmedian home value 4.9 percent, or $8,589, when you compare a home with solar to\none without.  <\/p>\n\n\n\n

Finally, Florida is a prime solar environment: it is the\n\u201cSunshine State,\u201d after all. As hardware costs have plummeted, financial tools\nthat have helped grow solar in California and Arizona, like solar leases and\npower purchase agreements, have been prohibited under a law that forbids\nentities other than a utility from selling power in the state. Last year,\nhowever, the Public Service Commission approved the use of residential solar\nleases in the state on a limited basis, signaling that Florida homeowners could\nmore readily and affordably elect to install solar on their rooftops. Florida\nlocations like Miami have started to more seriously consider the need for\nclimate mitigation and adaptation; renewable energy increasingly seems like a\nbetter idea as the city finds itself spending more and more money to battle\nsea-level rise each year. <\/p>\n\n\n\n

Bring in the Roofers<\/strong><\/h4>\n\n\n\n

Despite all this great growth in the industry, at the end of\nthe day, no one really needs to put solar on their rooftop, unless, say, they\nlive far off the grid. You can easily and painlessly get power from the grid\nvia your electric company. Humans are creatures of inertia and habit; even many\nof those inclined to do the right thing and\/or save money with solar will put\nit off indefinitely. <\/p>\n\n\n\n

However, every homeowner will need to replace their roof at\nsome point. Turns out, the best time to install rooftop solar is when you are\nreplacing your roof. If you have a roofer install the solar, it becomes one\nproject, one crew, one warranty \u2014 and the solar can even help pay for itself,\nand the roof, over time. How? Homeowners can save money on electric bills by\ngenerating clean, renewable energy on their roof. Any excess electricity\nproduced is sent back into the electrical grid for a bill credit, meaning solar\ncan be even more financially rewarding in states with net metering policies.\nGiven all of these benefits, going solar during a re-roofing project just makes\nsense. <\/p>\n\n\n\n

For a roofer, including a solar offering with every new roof\nwill create opportunities to capture a wider set of clients, even in states\nwhere solar hasn\u2019t traditionally flourished. By offering solar to those who may\nhave been shopping only for solar but could benefit from a bundled offer,\nroofers introduce an attractive financial concept to the homeowner, on that\nalso benefits communities and the planet to boot. Furthermore, not only will a\nroofer make their customers happier by including solar as an offering, but they\ncan also boost their bottom line. A solar attachment rate of just one in four\nnew roofing jobs could increase a roofer\u2019s top and bottom lines by 20-25\npercent. <\/p>\n\n\n\n

Roofing and solar are at a convergence point: roofers are\nnow able to offer a comprehensive solar roofing product and are the best\nequipped to sell and install it on a home. By bringing roofers into the\nequation now, we\u2019re ensuring the same person already on the roof to install\nshingles is the one installing solar, genuinely protecting what matters most\ninside the home.<\/p>\n\n\n\n

Changing the conversation between roofer and homeowner about\nwhat a re-roof means requires changing the entire game, and the impacts have\nthe potential to be immense. Roofers will future-proof their businesses by\nadding an in-demand product that saves their customers money. The benefits of\nsolar should be front and center in any sales appointment \u2014 one project, where\nroofing installation experts are the ones helping customers save money.<\/p>\n\n\n\n

Energy From Every\nRoof<\/strong><\/h4>\n\n\n\n

Solar economics and policy are changing across the country,\nopening new markets and expanding business opportunities, and the roofing\nindustry must correspondingly adapt. Rooftop solar should be a roofer\u2019s domain.\nBy growing with the solar market and offering bundled re-roof plus solar\npackages, roofers can bring the benefits of solar to homeowners in states that\nnot only have solar mandates, such as California, but also nontraditional\nstates such as Florida, Pennsylvania, and Illinois. Roof replacement is the\nperfect time to go solar, and now is the perfect time to start integrating\nsolar with roof replacements. By seizing this opportunity, roofers can begin\npowering homes across the country, one roof at a time.  <\/p>\n\n\n\n

About the author:<\/em><\/strong> Martin\nDeBono is the President of GAF Energy. He previously headed SunPower’s\nresidential North American business and global commercial business and served\nas President of SunPower Capital. He has held sales and marketing positions at\nvarious high technology companies including Cisco, Siebel, Insightful and Pure\nNetworks. DeBono is a decorated naval submarine officer and holds degrees from\nthe University of North Carolina (BS) and Harvard University (MBA). <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Photos: GAF Energy Pennsylvania, Illinois, and Florida are not often the first states that come to mind when discussing the future of solar energy. Many…<\/p>\n","protected":false},"author":188,"featured_media":14184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[26,29],"tags":[278,156,2744],"jetpack_publicize_connections":[],"yoast_head":"\nRoofers Can Bring About the Solar Revolution in \u2018Sunshine\u2019 States and Beyond - Roofing<\/title>\n<meta name=\"description\" content=\"Pennsylvania, Illinois, and Florida are not often the first states that come to mind when discussing the future of 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