{"id":905,"date":"2014-03-24T08:00:04","date_gmt":"2014-03-24T12:00:04","guid":{"rendered":"https:\/\/roofingmagazine.com\/?p=905"},"modified":"2014-03-19T11:07:40","modified_gmt":"2014-03-19T15:07:40","slug":"facebook-roof","status":"publish","type":"post","link":"https:\/\/roofingmagazine.com\/facebook-roof\/","title":{"rendered":"Professional Roofing Contractors Donates a New Roof and So Much More"},"content":{"rendered":"

\"Matt<\/a>

Matt Brinck (left) and Jonathan Price plan Professional Roofing Contractors\u2019 Facebook roof giveaway with Dawn Holley of United Way of Bedford County. The giveaway would not only provide a free roof to a family in need, but also would contribute funds to United Way of Bedford County for every Facebook \u201clike\u201d on Professional Roofing Contractors\u2019 page during the promotion.<\/p><\/div>Everyone should have the charitable spirit of Jonathan Price, vice president of Professional Roofing Contractors<\/a>, Shelbyville, Tenn. Price prides himself in giving back to the community he grew up in and that supports his business. His roofing contracting company, which was established in 1996 and has a 70 percent commercial focus, has donated roofs to charitable entities like Habitat for Humanity, and Price is a member of the local Rotary Club and United Way of Bedford County<\/a>\u2019s board of directors. <\/p>\n

Shelbyville is not a large town\u201420,105 residents per the 2010 census\u2014and Price, who manages the contracting company\u2019s marketing, found Facebook easily facilitates conversation between Professional Roofing Contractors and the community. \u201cI hear daily from people in the community who say it was awesome that we did this or that,\u201d Price says. \u201cThey\u2019re picking up our activities from Facebook.\u201d <\/p>\n

In 2013, Price decided to take the lead on a charitable roofing giveaway that he would run through Facebook<\/a>. \u201cWe basically asked for a photo of the existing roof and a 100- to 200-word explanation about what was going on, why they needed a roof and why they should win,\u201d Price recalls. He enlisted United Way of Bedford County to help with promoting the giveaway and offered the organization $5 for each Facebook \u201clike\u201d Professional Roofing Contractors received during the promotion.

\"John<\/a>

John Morris (left), the local rep for Atlas Roofing, and Matt Brinck, residential sales for Professional Roofing Contractors, congratulate Jo Gentle, winner of Professional Roofing Contractors\u2019 roof giveaway. Based on the success of the contest, Professional Roofing Contractors plans to make the roof giveaway an annual event.<\/p><\/div><\/p>\n

\u201cWe were excited about the opportunity,\u201d says Dawn Holley, United Way of Bedford County\u2019s executive director. \u201cNot only would there be a family that truly needed but couldn\u2019t afford a new roof, but contributions from the \u2018likes\u2019 would come back to United Way to be divvied out among 20 agencies that provide valuable services throughout the area.\u201d <\/p>\n

In addition to promoting the giveaway on Facebook and their websites, Price and Holley recorded commercials for a local radio station; the station\u2019s hosts also talked about the giveaway on air. Holley promoted the giveaway to United Way of Bedford County\u2019s 20 partner agencies, and the local newspaper wrote several articles about the giveaway before and after the winner was chosen. <\/p>\n

During the month-and-a-half-long promotion, Professional Roofing Contractors received 20 entries on its Facebook page. Price chose a panel of judges\u2014Holley; Laurrie Batey, Professional Roofing Contractors\u2019 accountant; and John Morris, the local Atlas Roofing rep\u2014to narrow the entries to three finalists. \u201cWe kept narrowing them down; it was a challenge because we could see the need in every one of the entries,\u201d Holley notes.<\/p>\n

\"Dawn<\/a>

Dawn Holley, executive director of United Way of Bedford County, receives a check for $500 from Larry Price (middle), president, and Jonathan Price, vice president, of Professional Roofing Contractors. The roofing contracting company donated $5 to United Way of Bedford County for each \u201clike\u201d added to its Facebook page while collecting entries for a charitable roof giveaway.<\/p><\/div>\u201cAfter the three finalists were chosen, we opened the contest up to a vote on Facebook,\u201d Price says. \u201cTo vote, visitors had to \u2018like\u2019 our page. Then we counted up the votes.\u201d The winner of the free roof\u2014valued at $5,000 with materials donated by Atlas Roofing Corp.<\/a>, Atlanta, and labor provided by Professional Roofing Contractors\u2014was Jo Gentle of Brownsboro, Ala. (The other two finalists also received prizes donated by the local Sears, United Grocery Outlet and Victory Nissan.) <\/p>\n

Professional Roofing Contractors\u2019 giveaway not only gave Gentle the roof her family\u2019s home desperately needed, but it also provided $500 to United Way of Bedford County based on 100 likes added to the roofing contracting company\u2019s Facebook page during the promotion. That money was distributed among United Way of Bedford County\u2019s 20 partner agencies. <\/p>\n

\u201cWhen you have a small United Way like ours, partnerships like the one with Professional Roofing Contractors are vital,\u201d Holley says. \u201cWhen you give to United Way, those dollars are going to so many different organizations and touching so many lives. This promotion did so much more in our community beyond helping the family that received the roof. I just want to give a big thank you to Jonathan and Professional Roofing Contractors for including us in the promotion.\u201d<\/p>\n

\"Jo<\/a>

Jo Gentle\u2019s roof was about 20 years old and had many leaks, resulting in rotten decking. In her Facebook entry, Gentle uploaded a photo of a giant hole in her ceiling\u2019s sheetrock, with which Professional Roofing Contractors\u2019 Facebook followers obviously sympathized when they selected her the winner of a new roof.<\/p><\/div>\n

\"Jo<\/a>

Jo Gentle’s new roof with materials donated by Atlas Roofing and labor donated by Professional Roofing Contractors.<\/p><\/div>\n

PHOTOS:<\/strong> Professional Roofing Contractors<\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone should have the charitable spirit of Jonathan Price, vice president of Professional Roofing Contractors, Shelbyville, Tenn. Price prides himself in giving back to the…<\/p>\n","protected":false},"author":4,"featured_media":906,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[26,525],"tags":[396,474,14,956,957,955],"jetpack_publicize_connections":[],"yoast_head":"\nProfessional Roofing Contractors Donates a New Roof and So Much More - Roofing<\/title>\n<meta name=\"description\" content=\"In 2013, Professional Roofing Contractors decided to take the lead on a charitable roofing giveaway run through Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roofingmagazine.com\/facebook-roof\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professional Roofing Contractors Donates a New Roof and So Much More - Roofing\" \/>\n<meta property=\"og:description\" content=\"In 2013, Professional Roofing Contractors decided to take the lead on a charitable roofing giveaway run through Facebook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/roofingmagazine.com\/facebook-roof\/\" \/>\n<meta property=\"og:site_name\" content=\"Roofing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RoofingMagazine\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-24T12:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-03-19T15:07:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/roofingmagazine.com\/wp-content\/uploads\/2014\/03\/Screen-Shot-2014-03-19-at-9.12.22-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"787\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christina A. 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