{"id":9834,"date":"2018-06-13T10:02:04","date_gmt":"2018-06-13T14:02:04","guid":{"rendered":"https:\/\/roofingmagazine.com\/?p=9834"},"modified":"2018-06-13T10:04:09","modified_gmt":"2018-06-13T14:04:09","slug":"owens-corning-earns-2018-womens-choice-award","status":"publish","type":"post","link":"https:\/\/roofingmagazine.com\/owens-corning-earns-2018-womens-choice-award\/","title":{"rendered":"Owens Corning Earns 2018 Women’s Choice Award"},"content":{"rendered":"

Owens Corning announced that it earned the\u00a0<\/strong>2018\u00a0Women\u2019s Choice Award<\/a>,<\/u>\u00a0which recognizes the brand behind America\u2019s Most Recommended Roofing Products. This designation is based on a national survey reflecting responses from thousands of women in the United States who were asked to select brands they would highly recommend to friends and family.\u00a0The announcement coincides with National Roofing Week, June 3 through June 9.<\/p>\n

\u201cWe are honored that women have expressed their confidence in Owens Corning Roofing with the Women\u2019s Choice Award. Women have long driven design and style decisions inside and outside the home, including the roof,\u201d says Sue Burkett, marketing manager, Owens Corning Roofing. \u201cWomen consider the functional features of a home\u2019s roofing system that help seal and defend a home from the elements, as well as the aesthetic aspects of the roof.\u201d<\/p>\n

A new roof consistently ranks among the top home improvements that achieves a strong return on investment. As a home\u2019s roof typically represents about 40 percent of a home\u2019s exterior, the roof can play a significant role in boosting curb appeal. The summer provides an opportunity for consumers considering home improvements to view their roof as both functional and stylish.<\/p>\n

The annual Owens Corning Shingle Color of the Year initiative, which highlights the roof as a design element, is informed by women\u2019s influence in coordinating a home\u2019s external color schemes. The company developed color tools, such as online style boards and visualization resources, to help consumers consider the important aesthetic aspect of a new roof.<\/p>\n

Delia Passi, Chief Executive Officer and Founder of the Women\u2019s Choice Award stated, \u201cBy carrying the Women\u2019s Choice Award seal, brands like Owens Corning signify their commitment to empower women to make smart buying choices, which is important because women\u2019s spending power continues to grow. They currently control the majority of the purchasing decisions for consumer goods in the United States.\u201d<\/p>\n

This award can serve as a competitive differentiator in the marketplace.\u00a0 \u201cWhen a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. We are pleased to salute Owens Corning Roofing\u00a0<\/strong>for its focus on excellence, a commitment that is recognized by women consumers nationwide,\u201d Passi continued.<\/p>\n

For more information, visit\u00a0www.owenscorning.com<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Owens Corning announced that it earned the\u00a02018\u00a0Women\u2019s Choice Award,\u00a0which recognizes the brand behind America\u2019s Most Recommended Roofing Products. 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