IKO Contractor Programs’ Members Enjoy HomeAdvisor Perks

Current and new members who enroll in IKO’s contractor programs, IKO ShieldPRO plus+ (SPP) and IKO Shield, can enjoy exclusive membership perks and special benefits on HomeAdvisor, including discounts and rebates on real-time leads, a customizable profile, and verified ratings and reviews, among other benefits. When a homeowner searches for a roofing project, IKO is presented as the exclusive roofing sponsor in the initial category results on the HomeAdvisor website, giving the brand increased awareness among an ever-growing number of consumers seeking local contractor professionals. For more information about the IKO ShieldPRO plus+ and IKO Shield contractor programs, visit here. To learn more about HomeAdvisor, visit the website.

Roofing Sponsorship Secures Contractors More Jobs

An exclusive roofing category sponsorship between IKO and HomeAdvisor, members of IKO’s contractor programs now have access to project leads in their local regions to help them land additional jobs.

“In addition to offering a full suite of roofing products and accessories, one of the best ways to help our contractors close more sales is to connect them directly with people who are looking for a new roof or repairs in their area,” says Jeff Williams, brand director, IKO North America. “That’s what our partnership with HomeAdvisor is intended to do, help our contractors secure more leads to close more jobs locally.”

Current and new members who enroll in IKO’s contractor programs, IKO ShieldPRO plus+ (SPP) and IKO Shield, can enjoy exclusive membership perks and special benefits on HomeAdvisor, including discounts and rebates on real-time leads, a customizable profile, and verified ratings and reviews, among other benefits. When an owner searches for a roofing project, IKO is presented as the exclusive roofing sponsor in the initial category results on the HomeAdvisor website, giving the brand increased awareness among a number of consumers seeking local contractor professionals.

“HomeAdvisor offers pros the ability to reach project-ready owners via mobile, smart phone devices and Facebook,” says Scott Weigel, vice president of business development for HomeAdvisor. “And, by using HomeAdvisor’s on-demand scheduling tools, owners can speak with pros or book appointments directly on their calendars, providing value for IKO and its members.”

The sponsorship is expected to help build IKO’s brand and product awareness through a custom content hub where homeowners can view photos, watch videos, learn about products or redeem special offers. Additionally, IKO branding will also be featured in HomeAdvisor’s home and building partner network, including sites such as Build.com, 1800Contractor, Realtor.com, ImproveNet.com and more. 

CertainTeed Rolls Out New Incentives for Roofing Contractors

CertainTeed is taking incentives to new heights by rolling out its most lucrative rebate program ever to its roofing contractor partners. This year, the newest value-added benefits of working with the CertainTeed portfolio of quality roofing products and extended warranty programs include thousands of dollars in cash rebates and all expense paid trips.

“We highly value our customer relationships and are committed to providing them with exceptional products,” says Jay Butch, director of contractor programs and promotions for CertainTeed Roofing. “The new incentive programs are just one way we show gratitude for our continued partnership and for playing such an important role in ensuring mutual business growth.”

This year, CertainTeed greatly expands upon last year’s successful Contractor’s Edge promotion, allowing contractors in North America who utilize SureStart Plus warranties the chance be one of the 27 winners of cash prizes. The Top Gun movie-themed contest will award nine first place winners $10,000, nine second place winners $8,000 and nine third place winners $7,000. All winners will also receive an all expense paid trip to attend the annual CertainTeed five-day conference at the Hyatt Regency Mission Bay Spa & Marina in San Diego.

New rebates are also available through the “Show Me the Money with No Limits” promotion for contractors who purchase CertainTeed products, such as Landmark Solaris, Landmark Pro, Presidential, Highland Slate, Grand Manor and more, including select CertainTeed accessories and new ventilation products.

Qualifying low-slope lines include CoolStar, Black Diamond Base and Flintlastic commercial roofing products. Rebates range from $1 to $4 per square/roll and are loaded onto a CertainTeed Visa debit card. Gold and Silver Star Contractors will also be eligible for an extra $1 per roll rebate for qualifying products.

In addition, Gold and Silver Star Contractors specifically focused on commercial projects also have the opportunity to earn incentives with the ³No Dollar Limit² promotion. For each 250 squares of eligible warranties registered, contractors will receive a $500 Visa debit card rebate.

Contractors interested in learning more about these and other CertainTeed contractor programs can contact their local territory manager or visit CertainTeed’s website.