Snowstorm in the Gym

I was recently introduced to Mike Pickel, co-founder of Texas Traditions Roofing in Georgetown, Texas. We were busy preparing case studies for our education issue, so I asked him if he’d worked on any interesting school projects lately. He replied, “Well, I did just get a call about a snowstorm in the gym.”

It took a second to wrap my head around that statement. A snowstorm. In the gym. In July. In Texas.

Now, that got my attention. I must admit, that wasn’t at all what I was thinking about when I asked about projects for our education issue. Our case studies usually put the spotlight on marquee projects like the new basketball arena at Ole Miss or the new indoor football practice facility at Liberty University covered in this issue. We were also following stories about a metal roof on a new construction project in Texas, a large hot-mopped modified bitumen re-roofing project in New Jersey, and a solar installation on a school in North Carolina.

But a snowstorm in the gym—I had to hear more about that. Talking with Mike Pickel reminded me that trophy projects are one thing, but there are a lot of less glamorous but no less important tasks that can make up the typical day in the life of a roofing contractor.

Texas Traditions had helped out at Summit Christian Academy in Cedar Park, Texas, before, solving some tricky leaks in the mechanical wells over the classrooms that had puzzled other contractors for years. “They started saying we were miracle workers,” Pickel recalls. “I said, ‘No, we’re just roofers, ma’am.’ But they just loved us from that day forward.”

So, it was natural that school administrators called Texas Traditions when an unusual problem revealed itself in the gym. “They called us and said, ‘We’ve got a problem out here. We don’t know what’s going on. It looks like it’s snowing in the gym.’”

Pickel doubted it was a roof leak, but he went out and took a look. “It did look just like snow,” he says.

Luckily, Pickel had seen this once before. Years ago, he had a residential customer with the same problem—army ants. “Sure enough, army ants were up there just eating away at that iso, and it was falling down like snow through any crevices or cracks.”

Working with the private school to handle small problems is just part of the job, notes Pickel. So is helping administrators manage their budget to prepare for necessary re-roofing projects. “In some cases, we have to patch these roofs and nurse them along until they have the money for a roof replacement,” he says. “You do what you have to do to help a client. So, now we’re a pest control guy as well.”

Replacing a roof is something building owners might do just once in their lives, so explaining what’s involved is critical, notes Pickel. “You’ve got to educate the owner,” he says. “You’ve got to go out and craft a custom solution for each client. That’s what we tell our residential roof advisors all the time: Stop selling and listen to the client. That’s key for us. We excel at listening to the client and problem solving.”

Listen to clients and come up with a plan to meet their specific needs. That’s great advice no matter what line of work you’re in.

MBCI Appoints Viechnicki President, Green Vice President of Sales

Joel Viechnicki is appointed president of MBCI.

Joel Viechnicki is appointed president of MBCI.

MBCI has announced that Joel Viechnicki will succeed Bill Coleman as president of NCI Building System’s Components group. In this position, Joel will serve as president of MBCI, in addition to overseeing the commercial organizations of American Building Components, DBCI and Metal Depots.

In an effort to further improve collaboration and operations across the NCI family, Bill Coleman has accepted the position of president of NCI Building System’s Buildings group.

Joel has 25 years of experience in the metal building components industry, and most recently served in dual roles as vice president of MBCI and president of American Building Components (ABC). He began his tenure in 1993 and has worked in various progressive positions across both MBCI and ABC since.

“I have worked side-by-side with Joel for many years and have confidence that he will fulfill our brand promise to our customers and drive the organization,” says Bill Coleman.

Bill Coleman accepts the position of president of the NCI Building System's Buildings group.

Bill Coleman accepts the position of president of the NCI Building System’s Buildings group.

Additionally, Bruce Green has been appointed to the position of vice president of sales for MBCI. Bruce began his career with MBCI in 1989. He has grown within the sales organization, most recently serving as general manager of sales for the South Central Region.

“Bruce has demonstrated our values in his leadership, dedication and commitment to providing quality customer experiences,” says Coleman.

He concludes, “MBCI invests in creating relationships with our customers. Our commitment to serving you is in every aspect of our organization. This is our true differentiator, and while our leaders may change over time, that will remain constant.”

CertainTeed Gypsum Receives Award for Customer Service from Do it Best Corp.

CertainTeed Gypsum was rewarded for its perpetual commitment to excellence in customer service by Do it Best Corp., a home improvement industry co-op. Do it Best Corp. named the Gypsum division the 2015 Building Materials Vendor of the Year at its annual Member and Vendor Excellence Awards in Indianapolis. The ceremony recognizes outstanding performance among Do it Best vendors based on four criteria: product quality, service level, sales growth and sales/customer service.

CertainTeed Gypsum stood out this year for the high level of support it gives Do it Best member-owners through competitive pricing, enhanced programming and improved market specials offered throughout the year.

“At Do it Best Corp., our number one goal is helping our members grow and achieve their dreams,” says Joe Corah, divisional manager for building materials sales at Do it Best Corp. “CertainTeed Gypsum has been a highly effective partner in pursuing that goal as we work together to strengthen independent dealers across the country with top-notch programs and services.”

CertainTeed Corp.’s gypsum product division was first awarded Vendor of the Year in 2013 when its scored high marks in the areas of inside and field sales staff support, quality products and accurate invoicing. The product division has continued to excel in these areas, proving its commitment to Do it Best Corp. and its members.

“We are honored to receive our second Vendor of the Year award from Do it Best Corp., especially because of what it represents,” says Dave Engelhardt, president of CertainTeed Gypsum. “Maintaining strong customer relationships is just as vital to us as manufacturing innovative, high-quality products, and this award is evidence of our commitment to our valued distribution partners.”

Atlas Roofing’s Redesigned Website Provides Better Contractor Assistance

Atlas Roofing unveiled a redesign of its website recently. An improved visual design and upgraded functionality combine to deliver a best-in-class online information and contractor assistance portal. The website redesign continues Atlas Roofing’s tradition of delivering a superior customer service experience and implementing technical advancements to better serve their markets.

The new website design offers users an enhanced online experience with efficient navigation, fast access to product information and technical updates to ensure accessibility for as many visitors as possible. Contractors will have continued access to Atlas’ popular selection of apps and online tools:

    • Atlas ProApp
    • Atlas DOCS
    • Atlas Signature Select Roofing System
    • Atlas Select Your Roof App
    • Atlas Shingle Visualizer

“Consumers in general rely on the internet as an important buying-decision tool,” says Brian Short, business unit manager at Atlas. “The website redesign gives residential contractors an always-accessible resource to assist with marketing, sales and customer service.”

Atlas consistently offers residential roofing contractors web-based solutions to augment traditional business development resources. Atlas online tools and apps, such as ProAPP, Atlas Docs and the Atlas Signature Select program, provide everything a roofing contractor needs to run a professional business. By offering contractors mobile-ready solutions, the manufacturer meets the needs of an industry that conducts much of its business in the field.

In accordance with the company’s core commitment to customer service, users can continue to complete warranty registrations via the Atlas website at their convenience. Online warranty registration provides a more efficient and documented process that takes less time to complete.

As an information portal, the newly redesigned website offers industry resources and product details. Atlas intends to do more than simply sell or market products, the company wants to assist visitors with increasing their roofing IQ. From common roof problems, to energy conservation, to various building code standards, the site offers a complete roofing library.

Union Corrugating Focuses on Customer Service

Union Corrugating Inc. has been a metal roofing manufacturer for more than 60 years, creating a brand that brings commercial and residential material excellence to the industry. CEO Keith Medick, who joined Union in mid-2013, has set his sights on being the best in another aspect of the company: service. “Our customer service record is a good one, but I’d like to make sure we’re doing everything we can,” says Medick. “Our team is currently working on ways to elevate what we can do from a service perspective to give our customers what they deserve, which is an A+ experience from the first phone call to final delivery.”

The recent launch of the Union Corrugating MyMetalRoof iPad App was one of the stepping stones to the A+ experience that Medick talked about, providing customers with a visualization tool that has the ability to see what a metal roof looks like on their application. “We are continually looking at these types of innovations to move us forward with what we can offer our customers,” said Medick.

Union Corrugating’s contractor team will continue to have Union’s MetalPro training classes offered to them. MetalPro helps both new and experienced metal roofing contractors refine their skills and stay up to date on the latest installation procedures. A proven program, it has become the #1 factory trained residential metal roofing contractor network in America. “MetalPro helps lay the foundation for that A+ experience. Metal roofing is the best technology out there, but if it’s not installed correctly, the homeowner will be disappointed. We won’t let that happen,” said Medick.

“Our employees are some of the nicest, most reliable and most ethical folks around, coupled with their ability and aptitude to deliver quality product on-time, complete, and with a smile,” said Medick. “Our goal of being a world-class company is a heartbeat away, and we are all committed to what it takes to make that happen. We believe our service strategy will see that come to fruition.”