The 2018 IRE Opens in New Orleans February 6

Roofing professionals will be heading to The Big Easy for the 2018 International Roofing Expo (IRE), which runs February 6-8. Known as one of the most important trade shows of the year for the roofing industry, the show is expected to feature more than 460 exhibiting companies. More than 44 educational sessions and 30+ educational presentations on the show floor will provide information on the latest developments and trends.

On the 131,000-square-foot show floor, attendees can expect to see, touch, feel and experience the full gamut of products, value-added services and the most innovative ideas in roofing materials and technology, according to show management. From major corporations to innovative new startups, you will find every conceivable segment of the industry in one place, at one time.

Learning is a vital part of the IRE. The educational conference program offers brilliant speakers, fresh ideas and continuous inspiration through 122 education hours and 44 new sessions. The three-day event is packed with sessions led by industry experts covering hot topic areas including emerging technology, metal roofing, drones, labor, safety, roof decks, asphalt shingles, solar, low-slope roofing, profitability, codes/standards, leadership/employment, and more.

Show Floor Highlights

Stop by the Business & Technology Pavilion to find new tools and resources that will help you run your business better, faster and safer. Find the latest industry solutions to generate more revenue, including mobile, wireless and web-based programs for insurance, finance, credit, estimating, labor, weather, and more.

Get to know the Equipter, OMG and Soprema teams and their products in-depth and in-person through the Exhibitor Product Clinics held daily on the show floor. You can make better purchasing decisions after seeing a demo and having a Q&A session with product experts about the functionality and capabilities.

Stay on the cutting-edge of what’s new from leading manufacturers supplying creative and innovative metal products, designs, building concepts, tools and services. If metal is your specialty, you will find exactly what you need in the Metal Marketplace, sponsored by Metal Roofing Magazine.

To build your business and keep your company thriving into the future, stop by the Product Showcase where you will explore innovation as you see, try and compare a wealth of dynamic products. The unique layout offers a time-saving overview of what’s new on the show floor. It is sponsored by Professional Roofing Magazine.

Show Floor Educational Opportunities

Exhibitor-Presented Seminars provide outstanding opportunities to get exciting new information and in-depth analysis presented by our exhibitor community. These 45-minute sessions will provide practical, innovative ideas and solutions to invigorate your business.

Learn essential content to help you deliver profits and streamline processes by attending The Roofing Institute, sponsored by Johns Manville. You’ll refine your technical skills, learn top marketing and sales strategies to improve your bottom line, and sharpen your leadership skills to lead your team to success.

The GAF Education Center is dedicated exclusively to roofing industry education, not product pitches. Through a series of 45-minute sessions, expert trainers will help you build skills, think critically and arm you with practical solutions to work smarter.

Special Events

Known as one of the greatest NBA players of all time, Julius “Dr. J” Erving will share what he has learned through triumph and adversity. As Dr. J reveals his personal tactics for overcoming challenges and cultivating a champion’s mindset, you will walk away from this Keynote Address enlightened and with a deeper understanding of the power of grace, humility, hard work and collaboration on the drive to success. Held February 6 from 9:30 a.m.-10:50 a.m., the Keynote is sponsored by Malarkey.

Join us at historic Generations Hall for an evening of Louisiana culture, food and drink at the Welcome Party. Network with industry friends and leaders while experiencing delicious hors d’oeuvres, beer, wine and soda. New Orleans-based party band, The Bucktown All-Stars, will provide the live music. The Welcome Party is sponsored by Tremco, and all guests must be 21 years of age with valid ID and IRE name badge.

Pay it forward and help those less fortunate by participating in the 9th Annual Community Service Day, the show’s home repair and revitalization project. By volunteering for this heartwarming cause, you will help repair and rebuild the homes of New Orleans families that are elderly, disabled or financially unable to support the renovation. Tax-deductible monetary donations are needed as well as volunteers to perform a variety of construction disciplines. This incredible day is sponsored by Sika Sarnafil. Additional contributors include OMG, Carlisle, CentiMark, Roofing Solutions, ICP Adhesives & Sealants, Inc., CertainTeed and Damato Enterprises.

Endless amounts of fun and a customized tailgating RV await you outside the show floor in the parking lot of the Riverwalk Outlet Parking Lot. At the SRS Extreme Tailgate, you will network with industry friends and leaders in the sunshine while taking a break from the busy show floor to relax and enjoy a refreshing beverage in a fun and friendly atmosphere.

Join the National Women in Roofing (NWIR) for a hospitality reception and interactive networking experience. Spend some time getting to know thought leaders, executives and industry experts receive some mentoring advice from those who design, build, operate and support the roofing industry. Open to all roofing professionals.
For additional pre-show specialty educational opportunities taking place February 4 to 5 from NRCA and NWIR, please visit

Show Hours

The show floor hours are Tuesday and Wednesday, February 6 and 7, from 11:00 a.m. to 5:00 p.m., and Thursday, February 8, from 11:00 a.m. to 3:00 p.m.
All educational sessions require registration. Space in sessions is limited and available on a first-come, first-served basis. Online registration is available 24-hours a day, seven days a week. For more information regarding registration, visit or call (244) 563-3147 or (866) 860-1970. To register on-site, proceed to the registration counter in Lobby A at the Ernest N. Morial Convention Center, 900 Convention Center Blvd, New Orleans, LA 70130.

Get Connected

The mobile app can be used to organize your time, get real-time alerts and connect with colleagues and customers using the “Friends” feature. Search “IRE” in the app stores. The IRE is also featured on various social media sites such as Facebook at, LinkedIn at, Twitter at, Instagram at, and YouTube at Twitter users can follow the show using #RoofingExpo or @RoofingExpo.

2018 International Roofing Expo

When: February 6-8, 2018
Where: Ernest N. Morial Convention Center, Halls B-D, New Orleans, Louisiana
Questions: (800) 684-5761 or (972) 536-6415

GAF Education Center Debuts at 2017 IRE

The GAF Education Center will debut at the 2017 International Roofing Expo (IRE) , offering attendees a curriculum of eight condensed classes dedicated exclusively to roofing industry education, not product pitches.
Through eight, 45-minute sessions in the GAF Education Center, trainers will teach roofing industry strategies that will help attendees build skills, think critically and arm them with practical solutions to work smarter.
“The addition of the GAF Education Center adds another component to the line-up of show floor activities and educational offerings,” says Tracy Garcia, CEM, show director of the IRE. “These roofing industry educational courses will be beneficial to all attendees who want to gain knowledge and excel in their businesses.”
“Our focus is education and we have assembled speakers who are experts in their field,” says Paul Bromfield, CMO at GAF. “We want to provide practical learning that helps our customers to build their business.”
Beginning on March 1, classes include “The Importance of a Roofing System,” “Commercial Roof Maintenance,” “Common Sense Approaches to Reducing Condensation Problems Associated with Reflective Roofing on Western Wood Framed Decks,” and “Impact Resistance – What the Hail is Happening?” 
Concluding on March 2, classes include, “Impacting In-Home Selling with Technology,” “Home Design from a Worldwide Perspective,” “Redesign Your Business by Starting Over: Start With a Blank Sheet and Redesign for Positive Impact,” and “Thriving on Alphabet Soup: How to Benefit From the New Age of Green Rating Systems.”
Classes are free with all registration packages. Seating is available for up to 55 people on a first-come, first-served basis. For specific class times, descriptions and speakers, visit here.
“The addition of the GAF Education Center reinforces the International Roofing Expo as a partner in education for roofing contractors,” says Reid Ribble, CEO of NRCA, the show’s official sponsor. “I encourage our members to attend these free classes designed to foster knowledge through idea-sharing.”  
Taking place March 1-3, 2017, at the Mandalay Bay Convention Center in Las Vegas, the show will offer roofing contractors of all sizes and specialties a preview of the entire roofing construction and maintenance industry.