Synthetic Roof Underlayment Institute Is Represented at IBS Show

Synthetic Roof Underlayment Institute (SRUI) had a strong presence at the recent International Builders’ Show. SRUI member companies displayed synthetic underlayments to the over 80,000 IBS attendees. Several board members participated in the show by meeting with potential new SRUI members, answering questions and offering details on the benefits of SRUI membership.

Interest in SRUI continues to grow as the organization builds its influence throughout the underlayment industry.

“I am encouraged by the response and level of interest in the organization,” says SRUI Membership Chair, Bruce Hayden. “As we have expanded our engagement in the standards development process and our outreach to associations representing the various roof cladding materials, people are recognizing SRUI’s influence. That is creating more interest in the organization.”

The overall foot traffic at the show was solid with many companies giving positive reviews on the quality and number of leads.

SRUI members are looking forward to the International Roofing Expo in Las Vegas, NV, March 1-3, 2017. Several member companies will be displaying synthetic roof underlayments as well as meeting with new member candidates to further education and growth of synthetic roofing.

Polymer Roofing Tiles Feature Quarried Look that Replicates Natural Slate

DaVinci Multi-Width Slate tiles come in five different widths—12-, 10-, 9-, 7- and 6-inch—and are available in a number of different color blends.

DaVinci Multi-Width Slate tiles come in five different widths—12-, 10-, 9-, 7- and 6-inch—and are available in a number of different color blends.

Following the successful introduction of a Single-Width Slate 12-inch tile with an enhanced profile in early 2015, DaVinci Roofscapes showcased the availability of the more realistic profiles on the company’s Multi-Width Slate and Bellaforté Slate polymer roofing tiles at the 2016 International Builders’ Show.

Details on the edges of the DaVinci slate tiles now have a more accurate quarried look that replicates natural slate. Deeper impressions in the tiles make them appear thicker, even though they’re the same weight as the previous tiles.

Low-maintenance slate tiles from DaVinci resist algae and moss growth, come in 50 standard colors and are rated for installation in areas experiencing high winds, hail and wildfires. DaVinci Multi-Width Slate tiles come in five different widths—12-, 10-, 9-, 7- and 6-inch—and are available in a number of different color blends. Single-Width Slate and Bellaforté Slate tiles from DaVinci are available in a 12-inch tile width, also in a variety of color blends.

Portland Cement Association Announces Housing Starts Will Increase by 20 Percent in 2015

Residential housing starts will be on the increase in 2015, according to the Portland Cement Association (PCA). During the 2015 International Builders’ Show, PCA Chief Economist and Group Vice President Edward J. Sullivan announced that housing starts will increase 20 percent to 1.2 million units in 2015. This is up from roughly 950,000 units in 2014, and strong gains are also expected for 2016.

Multifamily units in particular should see a significant increase in starts compared to previous years with a 12 percent jump from 2014 levels. Nearly 400,000 multifamily starts are expected in 2015 in addition to 800,000 new units in the single-family market. The trend in multifamily construction is expected to persist throughout the forecast horizon as high student debt keeps millennials out of the new home market and baby boomers leave the market.

“The forecast is based on sustained strength in the labor markets with more than 3 million net new jobs created in both 2015 and 2016,” Sullivan says. “In addition, wage gains in the context of sub-6 percent unemployment are expected to reinforce labor market fundamentals.”

Sustained strength in job creation, coupled with a gradual shift in the mix of jobs toward higher skill and more significant wage pressures suggest added strength to consumer spending. Debt to household income now lies at an 18-year low. Consumer balance sheets have endured a healing period and with improvement in the labor markets will be more able to spend than they have been in quite some time.