LINE-X Protective Coatings Opens Master Franchise in Australia

LINE-X Protective Coatings, a developer and provider of high-performance protective coatings, announces the grand opening of its first-ever master franchise in Australia. Based in Welshpool, the store includes a spray-booth for LINE-X applications, as well as automotive and camping accessories to appeal to the avid outdoor enthusiasts. As a master franchise, they plan to launch five pilot stores across each state as they further develop the Australian model.

“We are thrilled to be announcing our first Australian master franchise,” says Kevin Heronimus, CEO of LINE-X Protective Coatings. “We are more than confident that our brand will resonate with the Australian population and can’t wait to see the brand grow throughout the country.”

Aside from the renowned LINE-X Protective Coatings products the new store will offer, there will be fantastic opportunities for future franchisees to capture the imagination of the Aussie 4wd enthusiast through their range of Truck Gear by LINE-X accessories. Additionally, they have secured a number of strategic partnerships with other local accessory brands.

LINE-X Protective Coatings Sponsors Tuff Stuff Off Road Racing Team

LINE-X Protective Coatings has sponsored the Tuff Stuff Off Road Racing Team and supported them in the recent 2014 Tecate SCORE Baja 500 in Baja, Mexico for the four day event. As part of the sponsorship, LINE-X coated the roof, fender flares, interior cab, rocker panels and rear cab of the race truck with LINE-X PREMIUM to enhance the quality and durability of the race truck during the course of the event to protect it from the various high intensity elements that occurred.

“LINE-X enjoys showcasing the ruggedness of our product applications and the LINE-X coated truck in the Baja 500 was a great opportunity for us to highlight the durability of the bedliner in a truly rough environment,” said Kevin Heronimus, CEO of LINE-X Protective Coatings. “As with all LINE-X spray-on coatings, the LINE-X PREMIUM application on the truck is a top quality bedliner that is dependable in the most extreme conditions and will be ideal for the remaining race schedule this summer.”

“LINE-X was chosen by the race team for its ability to outperform any other protection coating on the market. LINE-X managed to protect the race truck from the extremely harsh conditions of Baja California where the truck was abused by all of the silt, rocks and deep crevices that beat the truck up,” said Brett Maister, Managing Partner. “The use of LINE-X completely stopped this from happening and allowed the truck to be washed down and race ready in about one day. The LINE-X coating is now officially Baja tested and approved by the Tuff Stuff Team and you cannot get any more extreme than Baja California”

LINE-X is honored to partner with the Tuff Stuff Off Road Racing team to have the opportunity to help enhance their race vehicle to provide a more durable and protected vehicle that can withstand the wear and tear of the event. The truck had the roof, fender flares, interior cab, rocker panels and rear cab coated with LINE-X PREMIUM as part of its preparation for the Baja 500 and remaining racing season. LINE-X PREMIUM is a high quality, fade, rust and impact resistant bedliner coating with an ultra-violet (UV) element to keep the bedliner looking new with a long-lasting luster, even in harsh environments.