Atlas Roofing Corporation Announces Partnership With HOVER

Atlas Roofing Corporation has announced a new partnership with HOVER, the platform that generates accurate, interactive 3D models of any property. Atlas Roofing’s shingle product lines will now be available within the HOVER platform, allowing its customer base even more flexibility when it comes to customer engagement and project estimation.

Atlas will integrate multiple roofing products, featuring Scotchgard Protector from 3M, into the HOVER platform. These products include: Atlas Pinnacle Pristine with the all-new Natural Expressions color palette, StormMaster Shake, StormMaster Slate, Legend Designer 3-tab shingles and GlassMaster Shingles.

“We are excited to have our product offering represented within the HOVER platform, providing our contractors with a powerful interface to grow their businesses and engage homeowners,” says Stan Bastek, Director of Marketing and Sales Development at Atlas Roofing.

“HOVER allows contractors to use their time more strategically by eliminating the guesswork of visualizing different product options on the 3D model of a customer’s actual home,” explains Spencer Warden, Director of Partnerships at HOVER.

In addition to the interactive 3D model, HOVER also provides contractors with all of the detailed exterior measurements needed for an accurate estimate. This means time that was previously spent hand-measuring exterior projects can now be used to focus on the project details and establish greater relationships with customers.

HOVER is available in the App Store and Google Play. Users can try out their first property for free.

For more information, visit

Roper Whitney Announces Partnership With Eckhold

Roper Whitney announced a new partnership with Swiss-based manufacturer Eckold. Since 1957, Eckold has specialized in providing sheet metal forming equipment and CNC services. Eckold currently services industry sectors including: metal cladding and construction; aircraft production and maintenance; train, railway and carriages; ship, boat and yacht building; vessel and tank construction; and car and bike industries.

According to the company, Roper Whitney will be the North American sales, marketing and distribution channel for several of the Eckold product lines including:

  • Kraftformers: Metal forming machines that shrink and stretch sheet metal, in addition to tools that arch, dome, clamp and straighten
  • Flanging: Equipment for flanging of cylindric or conical tanks and vessels
  • Planishing: Tools that improve the surface finish on sheet metal parts already pre-formed
  • Wheeling: Tools for hand-forming sheet metal; frequently used to create custom pieces for bikes, race cars and car restoration.

The addition of the Eckold line means a greater depth of product and the ability to for Roper Whitney to enter into new markets. Roper Whitney partner Mike Smith commented, “We are excited to be able to offer a comprehensive line of forming machines that complement our own brand of tools and equipment. Since Eckold represents a highly innovative brand that is customer-focused, we feel the fit is perfect.”

For more information, visit

ARMA Presents Public Partnership Award

The Asphalt Roofing Manufacturers Association (ARMA) has announced that the Miami-Dade Regulatory and Economic Resources Department is the recipient of the 2017 ARMA Public Partnership Award. 

The award, given only for the recognition of partnerships formed with ARMA, recognizes the collaboration between Miami-Dade and ARMA to update the Florida Building Code requirements in high wind zones. Aaron R. Phillips, corporate director of Technical Services at TAMKO Building Products Inc. and chair of the ARMA Codes Steering Group, presented the award to Michael Goolsby, Miami-Dade Board and Code Administration Division director. In addition, ARMA presented the staff members who worked on the project with individual certificates.

Over the past two years, Miami-Dade staff and ARMA representatives worked on updates to the roofing requirements for the High Velocity Hurricane Zone (HVHZ), during numerous meetings and conference calls to review the current provisions, develop code proposals and manage the Florida Building Commission process.

The collaboration spanned hundreds of hours to remove outdated references and coordinate the HVHZ protocols with national testing requirements. Revisions approved as a result of this effort will streamline the certification process for roofing manufacturers when launching new products or renewing existing approvals and help Miami-Dade staff manage their product approval review process.

“Miami-Dade staff members are grateful for ARMA’s recognition of our joint effort,” says Goolsby. “It was only through our shared goal that we were able to get it done.”

ARMA and Miami-Dade representatives attended the Florida Building Commission’s Rule Development Workshop in Ocala as the Commission approved the final changes. The 2017 Florida Building Code, scheduled for launch on January 1, 2018, will include every one of the dozens of proposals and public comments jointly submitted by ARMA and Miami-Dade.

“This kind of cooperation between a public regulator and a private trade association is rare enough,” says ARMA’s vice president of Code and Regulatory Compliance, Michael Fischer. “The positive results are unprecedented.”   
Phillips noted that the efforts aren’t necessarily over. “We hope to build on this partnership and continue to improve the product approval process during future Florida code updates,” he says.
ARMA’s efforts in the codes, standards, and technical arenas translate to effective minimum code requirements, useful material standards, and educational resources for the industry.  Technical manuals, installation guides, Fast Facts, and technical bulletins are available on ARMA’s website and provide best practices for a variety of roofing topics.  Visit the website for access to all of these materials and more.

Contractors Benefit from GAF Vendor Partnerships

GAF continues to offer those contractors participating in its GAF Certified Contractor Program business-building benefits through vendor partnerships. So far in 2015, the company has added four additional relationships that contractors can take advantage of to help make running a business easier.

Roofer’s Choice Insurance is a roofing-specific insurance agency based out of Texas that offers insurance coverage in all 50 states. Its mission is to provide coverage that will protect businesses in the event of a loss. Offerings include general liability, worker’s compensation, a full range of employee benefits, a human resources department, a payroll service and more. Have you had claims denied or are you worried about coverage issues pertaining to your current insurance program? Roofer’s Choice Insurance offers free evaluations of your current insurance portfolio.

Enrolling in the Contractor’s Financial Services accelerated payment program provides accelerated (usually within 24 hours) and predictable A/R cash flow, generates immediate working capital to bid more jobs without incurring debt, and makes the contractor’s invoicing and accounts receivable management simpler, more professional, and less costly.

JumpHawk builds a website in contractor’s key markets. The company’s HawkSite technology has been tested with GAF Master Elite Contractors with incredible results—JumpHawk successfully demonstrated its ability to deliver top organic (free) rankings for hundreds of relevant search terms. So when homeowners are searching for roofing products and services on the Internet, companies using this technology will be at the top of the ranking results.

Admirals Bank is a federally chartered financial institution operating in all 50 states. The bank has a history of uncovering niche markets and has pioneered lending in the residential solar market. GAF has partnered with Admirals Bank to offer its contractors a broad and innovative program for home improvement and residential renewable energy customers.

“A critically important part of our CCP offering is our vendor-partner relationships. Helping our contractors create more leads, grow their sales, and build their business capabilities is another way we can assist them,” states Jim Slauson, vice president of GAF’s Certification Program and Services. “We are pleased to be adding these new vendors to our ‘Tools 4 Success’ vendor portfolio to further assist our CCP contractors.”