Diversity Resources Group (DRG) and GAF have launched pulseM, an app that allows contractors to obtain and manage reviews from customers and employees. It is available to GAF Master Elite, Certified, Master, Master Select, and Premium Coating System Contractors across the U.S. and Canada. The technology allows customers to leave reviews via speech or text in a 30- to 45-second mobile phone survey. Positive reviews can be posted to social media channels while negative reviews are sent directly to owners. Additionally, pulseM offers a gamified employee accountability solution, providing companies a real-time window into employee performance. For more information about DRG, visit here. GAF factory-certified contractors can contact their local territory manager for information on accessing pulseM.