Coated Metals Group Launches New Website

Madison, Wis.,-based Coated Metals Group has launched a new website, featuring tools and resources to aid both the contractor and the end consumer in the process of selecting metal building products. The new website can be found at

By utilizing feedback from staff members across all company departments, along with customer input and requests, CMG focused on building a website to reach three target markets: architects and specifiers, fabricators and installers, and end-use consumers.

For contractors, CMG’s website focused on providing product information for CMG’s expanding product lines. Products, such as standing-seam panel systems, include information about colors and availability, along with brochures contractors can share with their customers, as well as resources helpful in the process of project submittal preparation. Additionally, tools, such as the Coil Calculator, allow a contractor with an excess coil to determine how many square feet of metal are left on the roll. Online request forms for Warranty Requests and Applications for Credit will allow users to submit and receive requested warranties and information faster and more efficiently than previously available.

CMG has provided a website where contractors can not only access vital product information, but similarly direct their customers to see finished projects utilizing CMG products. The Project Gallery will be updated regularly to showcase new projects and the excellent completed work of CMG customers. CMG’s website also features a tool called “Paint the Panel”, which allows customers to choose between different styles of buildings and view the selected roofing in any of CMG’s standard colors.

Gary Woodward, president at Coated Metals Group calls the new website a strong reflection of the growing brand. “CMG has grown and evolved dramatically over recent years, expanding its existing lines, adding new products and entering new markets. With such dynamic change, we found that we had outpaced our website and it was no longer fully reflective of who we are and what we do. In an effort to update our site, we made every effort to listen and respond to what our customers’ needs are and are very excited and proud to launch our new website. Not only does the new site provide an updated, fresh look but it is very user-friendly, easy to navigate and is filled with tools, resources and information critical to our customers’ success. We believe the end result speaks to CMG’s key strength—customer support and responsiveness.”

Seaman Corp. Redesigns Website

Seaman Corp., an innovator and manufacturer of high-performance industrial fabrics since 1949, announces the launch of its newly redesigned corporate website.

“This is part of a major endeavor to improve our engagement with our online audience,” reports Michelle Miller, Seaman Corp.’s marketing manager. “Today, buyers are making the majority of their buying decisions online. Before they ever even talk to a human being, they conduct online research and they poll their social networks for advice. It’s imperative that companies like Seaman Corp. have an excellent online presence.”

To accomplish this, the company partnered with SyncShow, a Cleveland-based digital marketing firm to develop the new site. SyncShow specializes in helping business-to-business clients improve their sales and lead generation strategies through digital marketing.

“We picked SyncShow as a partner because they demonstrated cutting edge digital marketing expertise and because they could prove to us how their efforts drive results for their clients,” reports Kim Seaman, who collaborated on the project as a marketing specialist for Seaman.

The new website is designed to be user friendly, and to attract and engage customers, vendors and potential new hires. But, the overall goal is grander. John Crum, Seaman’s president and COO, defined it. “Seaman Corp. makes excellent products. But when someone buys from us, they get a lot more than a great product,” he says. “They get our people, our culture and they get the knowledge we’ve gained from being in this business for more than 65 years. We wanted to capture all of this and bring it to life with this new site.”

Seaman also hired Frank Greiner, a digital video strategist, to help. Owner of HD Werks, a video production company based in Alliance, Ohio, Frank worked closely with Seaman’s marketing team to create 10 new videos for the site. Each short video showcases something unique about Seaman Corp.’s expertise, its approach to customer care, its products, its customers and the people who work there every day.

The companies will continue their partnership as they work to redevelop three additional sites that showcase Seaman Corp.’s main product lines, including FiberTite Roofing Systems, XR Geomembranes and Shelter-Rite fabrics for architecture. All sites are scheduled to launch yet this year.

IMETCO Redesigns Website to Improve Navigation and Functionality

IMETCO redesigned its website, improving navigation and functionality throughout and creating a more user-friendly interface.

IMETCO redesigns website to improve navigation and functionality throughout and create a more user-friendly interface.

Innovative Metals Co. Inc. (IMETCO) redesigns website to improve navigation and functionality throughout and create a more user-friendly interface so customers can quickly and easily access technical product information and architectural details.

The sleek new design features a scrolling homepage with links to specifications and details, warranty and product literature requests as well as a growing library of project photos illustrating IMETCO’s wide range of capabilities as a building envelope solutions provider. There is also a navigation bar across the top of the website with links detailing IMETCO’s expansive line of products, services and additional resources.

“During the design process, we were determined to come up with a layout that highlights the beauty and versatility of metal. Additionally, we improved the functionality of the site so that we can continuously evolve this marketing tool moving forward,” explains Josh Younger, marketing specialist at IMETCO.

Copper Development Association Creates Platform to Provide News and Application Information

The Copper Development Association (CDA) has created a new platform,, that provides a forum for industry professionals to discuss copper news and applications with experts and thought leaders. The organization invites professionals in a diverse array of fields—from healthcare and technology to building construction and sustainability—to join the conversation.

“Copper impacts a wide array of industries and is utilized in numerous sectors, and our goal is to bring all of these voices together in one digital platform,” says Kyle Sexton, CDA communications coordinator. “ offers a modern, visual venue for the world’s oldest metal, and encourages collaborative, innovative discussion within the industry.”

This new blog covers multiple topics, including architecture, sustainability, plumbing, technology and building construction. It also provides timely updates on news and trends related to copper, such as the use of antimicrobial copper in healthcare settings and the metal’s growing role in sustainable-energy technologies. CDA invites individuals with industry insight or a unique viewpoint on copper to contribute to the blog and engage with other readers.

“We aim to enrich industry conversation by providing multiple perspectives on our blog, and by encouraging readers to engage with blog authors,” says Sexton. “This distinctive platform offers anyone the chance to connect with top industry leaders and discuss copper applications with the experts.”

Readers can also stay up-to-date on the conversation by following @ThinkCopper on Twitter. Those interested in contributing to the blog may contact Kyle Sexton or visit the ThinkCopper website for more information.

CENTRIA Launches Blog About Metal Building Products

CENTRIA launched its blog, The Reveal. With this new outlet, CENTRIA will utilize its expertise in exterior metal building products and services to provide key audiences—architects, building owners and contractors—with engaging, educational and relevant information.

“We’re very excited about The Reveal. It complements our content-rich website, nicely,” says Julie Pawuk, marketing communications manager. “The Reveal blog provides us an online forum and gives us yet another medium to reach architects and building professionals. Our goal is to elaborate and expound upon our technical expertise on exterior wall technology and building science.”

Posts on The Reveal are separated into several categories. The first section, dedicated to CENTRIA’s projects, includes eye-catching photos and narrative surrounding recent completed projects. Each project will feature a technical challenge or aspect that the build team encountered and overcame utilizing CENTRIA products and personnel. Readers will also find information about which CENTRIA products were used and which companies (architectural firms, contractors, etc.) were involved in the project.

The “Panel Discussion” section, written by CENTRIA’s product and technical experts, offers a behind-the-scenes look at CENTRIA’s product technology and focuses on the technological advancements that are solving today’s exterior building challenges.

The third section provides reader with past articles and expert columns from CENTRIA’s Metalmag magazine and e-newsletter publications, educating building owners, architects and contractors. Posts include product spotlights, in-depth case studies, and the latest industry news and trends.

Web Page Provides Information About Caring for Work Boots

Magnum Boots has created a care and informative Web page for work boots to share with consumers.

Magnum Boots has created a care and informative Web page for work boots to share with consumers.

Magnum Boots has created a care and informative Web page for work boots to share with consumers. The Web page, located on the Magnum Boots website, highlights ways to help extend the life of the boots, to get the most out the long workdays ahead. Magnum Boots has crafted ways to assist in the longevity of boots by explaining the effects of elements on leather, the importance of breaking in boots and general care tips.

Work line

  • Men’s Halifax 8.0 CT CP WP: The Halifax has a full grain leather and textile upper along with a moisture-wicking lining and waterproof bootie membrane. A TPU toe and heel guard, along with a composite safety toe, makes this an option for the working man in all situations. A compression molded, impact absorbing midsole provides all-day comfort. There is a slip- and oil-resistant rubber outsole with toe traction and heel brake zone for different terrains.
  • Men’s Baltimore 8.0 SZ CT WP: A full grain leather and textile upper, moisture-wicking lining and a heavy-duty TPU toe-guard make this boot perfect for all-day wear in rainy weather. A side zip allows for quick on and off option and composite safety toe allows for safety in tough conditions. Slip- and oil-resistant rubber outsole with toe traction and heel brake zone are just some of the features packed into this boot. (Also available in 6.0).

Uniform line

  • Stealthforce Men’s and Women’s 6.0/8.0: The Stealthforce has a full grain leather and denier nylon upper that delivers performance, durability and flexibility. i-shield technology keeps feet dry and clean while Agion anti-microbial treatment gives feet a shield against bacteria. The Stealthforce is airport safe and features a Cambrelle moisture-wicking lining to keep feet dry. Other qualities included along with a side zipper option. MSRP varies depending on style.
  • Men’s Response III 8.0: A lighter boot that is comfortable and supportive, the Response III has a nylon upper that delivers performance, agility and durability. A padded contoured collar adds comfort and flexibility and a fiberglass shank provides support without adding weight. Aggressive slip- and oil-resistant carbon rubber outsole allows maneuvering on any surface. MSRP depends on styles.

Safety Today Websites Offer Safety Training Information

Safety Today's new sites provide overviews of available safety training initiatives.

Safety Today’s new sites provide overviews of available safety training initiatives.

Safety Today Inc. has launched websites for U.S. customers and Canadian customers. Product libraries deliver results in line with relative national standards, including ANSI and CSA International. The new sites provide overviews of available safety training initiatives. The sites’ product libraries are comprised of leading vendor-supported safety products, as well as the company’s own manufactured brands marketed under the Brass Knuckle and Body Armor trade names.

NRCA Partners with The Review Solution to Collect Customer Reviews

The National Roofing Contractors Association (NRCA) has announced its partnership with Franklin, Tenn.-based The Review Solution in order to provide members with the added benefit of collecting customer reviews at the point of service. These customer reviews can be posted to leading review websites such as Google+, Yelp, Houzz, Home Advisor, BBB and Angie’s List.

The platform centers on an app that works on all iOS and Android mobile phones and tablets. The service requires no long-term contract.

Features of The Review Solution include mobile and job-site readiness, reviews collected by email from past satisfied customers, and the ability to facilitate the posting of reviews to major online review sites. Additionally, multiple users from multiple locations can use the app, and business owners can receive real-time text and email notifications for all submitted reviews. Positive reviews for the members’ businesses can be automatically syndicated to their Facebook and Twitter pages.

NRCA’s affinity program offerings are a benefit of membership that offers products and services from affinity program partners at significant member discounts.

ELFA’s Website Offers Wider Range of Resources for Financing Equipment

Visitors to the Equipment Leasing and Finance Association‘s end-user website, Equipment Finance Advantage, will find new enhancements that make it a more powerful resource for helping businesses take advantage of the benefits of financing equipment. The site, found at, has improved navigation for a better user experience and offers a wider range of resources focused on how companies of all types and sizes can use leasing and financing to their strategic advantage to acquire the equipment they need to operate and grow. ELFA launched the original Equipment Finance Advantage website two years ago.

Highlights of the site’s user-friendly content include:

  • Equipment Finance 101: Overview of the benefits of equipment finance, the types of financing, the top 10 questions to ask before entering an equipment financing agreement, a customizable digital toolkit and more.
  • Success Stories: Real-world examples of companies using equipment finance for strategic advantage.
  • Resources: How-to articles, Q&As, updated end-user industry fact sheets, infographics and more to help businesses develop their financing strategy.
  • Videos: A series of short videos on a range of topics, from maximizing cash flow to staying ahead of the curve to end-of-lease factors to consider.
  • Find a Provider: A searchable list of ELFA members that provide equipment leasing and finance services.

“The critical role the $903 billion equipment finance industry plays in the U.S. economy, manufacturing and jobs is fundamentally because of the participation of individual businesses,” says ELFA President and CEO William G. Sutton, CAE. “They have found the information at Equipment Finance Advantage to be an invaluable resource informing their equipment leasing and financing decision-making during the past two years, and we are excited to offer the newly upgraded EFA website to help keep them up-to-date with the latest research and informational content available.”

NRCA and GAF Partner on a Website Dedicated to Low-slope Roofing Safety

In an effort to help roofing contractors provide more on-the-job safety measures for their employees, the National Roofing Contractors Association (NRCA) has partnered with Parsippany, N.J.-based GAF to launch the GAF Commercial Roof Safety Guide, a website focusing on low-slope roofing safety. The website will include a series of webinars conducted by NRCA; the first webinar is scheduled for Jan. 21.

Along with the Western States Roofing Contractors Association (WSRCA), NRCA and GAF have partnered to develop this resource to increase contractors’ awareness, understanding and compliance with Occupational Safety and Health Administration (OSHA) safety requirements.

“NRCA will provide health and safety resources for GAF contractors in the form of select NRCA products and content experts for the GAF webinar series that will address OSHA issues related to roofing industry fall protection, ladder and scaffold safety, hazard communication and personal protective equipment,” says Harry Dietz, NRCA’s director of enterprise risk management.

Dietz will conduct the Jan. 21 webinar, which will focus on OSHA’s duty to have fall protection as it relates to roofing job sites.

A recent survey conducted by GAF found 49 percent of roofing contractors who perform low-slope roofing work wanted more training regarding OSHA standards and required safety equipment. The creation of is meant to address this need and provide a resource for contractors to access training, documents and equipment that enhance their awareness regarding low-slope roofing safety.

Visit the site for additional NRCA University safety webinars that are currently available.