FiberTite Roofing Systems Launches Redesigned Website

FiberTite Roofing Systems, manufactured by Seaman Corp., launches its newly redesigned website.

“The overhaul of the FiberTite website allows for increased functionality and capability,” says Nick Kesslering, director of FiberTite sales. “Seaman Corp. is focused first and foremost on the needs of our customers. This new site will position us for future growth, giving our customers and salesforce the tools they need to access information on their time.”

The new website is designed to be user friendly, and to attract, engage, and inform customers.

“The launch of the FiberTite site is part of a grander plan of improving our engagement with our online audience,” reports Michelle Miller, Seaman Corp.’s marketing manager. “People rely on the internet more than ever to access documents and information instantaneously. As we continue to focus on our customers’needs, it became apparent that we strengthen our online presence.”

Seaman Corp. selected SyncShow Interactive, a Cleveland-based digital marketing firm, as a partner in the redesign and launch. SyncShow specializes in helping business-to-business clients improve their sales and lead generation strategies through digital marketing.

The companies started their partnership in early 2015 and launched a new corporate website in June. They will continue their partnership as they work to redevelop two additional sites that showcase Seaman Corp.’s additional main product lines, including XR Geomembranes and Shelter-Rite fabrics for architectural structure applications. Both sites are scheduled to launch yet this year.

Seaman Corp., manufacturer of FiberTite Roofing Systems, has been a worldwide manufacturer of innovative, high-performance coated fabrics since 1949. Using a unique, four-layer technology providing puncture, UV, chemical and ponding water resistance, FiberTite is the original Elvaloy KEE membrane with a 35-plus year history of performance.

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