AkzoNobel Combines Sales and Marketing Teams from Its Liquid and Powder Coatings Businesses

AkzoNobel will combine the sales and marketing teams from its liquid and powder coatings businesses that serve the aluminum architecture and façade and cladding markets. The move reflects the growing importance of powder coatings in that sector, and will help customers and specifiers to make the right coatings choices, says Ben Mitchell, manager, Extrusion Coatings at AkzoNobel.

”Because liquid and powder coatings are not always interchangeable in aluminum applications, it is important for customers to understand which are most appropriate,” he says. “Having a combined team will ensure a unified approach to helping designers, specifiers and fabricators to select the optimal solution for their project.”

The new team builds on an effort to educate industry professionals about powder and liquid coatings choices for aluminum, Mitchell adds. These include an AkzoNobel research paper presented at the Council on Tall Buildings and Urban Habitat 2015 Conference and the AEC Daily continuing education course “High Performance Coatings for Aluminum Fenestration”.

“Specifiers need accurate information on all available products in order to make the best decision for a given application, Mitchell adds. “AkzoNobel prides itself on superior customer service, so our priority is to keep internal experts networked throughout our organization and provide clients with optimal solutions for their specific application, regardless of chemistry or application method.”

AkzoNobel’s products for metal coil and extrusions include TRINAR, CERAM-A-STAR, POLYDURE, ACRA-BOND, INTERPON D3000, INTERPON D2000 and INTERPON D1000.