GAF Expands Consumer Outreach with Duck Dynasty

GAF has expanded its consumer outreach through a multiplatform advertising campaign based around A&E Network’s top-rated program, Duck Dynasty. The media campaign was built around the company’s in-program appearance, with digital advertising on the show’s A&E website and the debut of a new national television commercial featuring the company’s distributor and contractor channel partners.

“Our partnership with Duck Dynasty provides us with a new avenue for reaching our consumers and promoting our Master Elite Contractors, GAF Premier Roofing Dealers, and GAF Pro-Grade Master Distributors in a unique way, while continuing to build the GAF brand,” explains Paul Bromfield, senior vice president of marketing and business development at GAF. “Our Timberline Shingles are the No. 1-selling shingles in North America, and were hand-picked by the Robertsons. Airing during a top show with such high viewership supports our position as the industry’s preferred brand, and builds on the brands of our contractors and distributors.”

Airing on A&E on Wednesdays at 10 p.m. EST, record-breaking Duck Dynasty is currently television’s most-watched nonfiction cable series. More than 11 million viewers tune in weekly to follow the Robertsons and their family-operated duck call business, Duck Commander.

In the Feb. 19 episode, GAF contractors used Timberline Lifetime Roofing Shingles to replace the aging roof of cast members Jep and Jessica Robertson’s home while featuring prominently branded GAF roofing materials. Simultaneously, the Robertson men were tasked with laying down a concrete pathway in front of the home, which resulted in a “race the roofers” home makeover challenge. The race was, of course, won by GAF’s professional contractor team in the single-day challenge.

The first segment of the show directly segued into the national debut of GAF’s commercial during the show’s initial commercial break. The 30-second advertisement highlights GAF Master Elite Contractors, GAF Premier Roofing Dealers, and GAF Pro-Grade Master Distributors. Television advertising will continue through the show’s current season.

Kid Rock and GAF Support American Investment at Next Week’s International Roofing Expo

GAF has announced that it will be holding an event with special guest Kid Rock at the International Roofing Expo (IRE) held in Las Vegas, Feb. 26-28. Guests are invited to have their photo taken with Kid Rock and receive an autographed photo at the event to be held across from the GAF’s IRE booth at 4:30 pm on Feb. 26.

In August 2013 at the Sturgis Motorcycle Rally, GAF donated a motorcycle built by Orange County Choppers to war veteran Robert Dickey on stage at the Kid Rock concert. The collaboration led to the realization that GAF and Kid Rock share a mutual focus on creating jobs in America along with supporting and giving back to the military. One of the charities that Kid Rock strongly supports is Operation Finally Home, which provides custom-built, mortgage-free homes to America’s Heroes and their widows. Through their partnership, GAF will give back to this foundation by including Kid Rock in its summer contractor promotion. For each entry, GAF will make a donation to Operation Finally Home.

“Our relationship with Kid Rock has been a great experience, as we share some of the same ideals and understand the importance of investing in America and supporting our troops. GAF has an unparalleled level of investment in new roofing plants, and we actively working to bring new jobs and service on line at our upcoming facility at Cedar City, Utah,” explains Paul Bromfield, senior vice president of marketing and corporate development at GAF.

GAF to Air National Commercial During Duck Dynasty Feb. 19

GAF is excited to announce the inclusion of a national television commercial highlighting GAF Master Elite Contractors as well as GAF Premier Roofing Dealers and Pro-Grade Master Distributors during the Feb. 19 episode of the top-rated show, Duck Dynasty.

Airing on A&E on Wednesdays at 10 p.m. EST, Duck Dynasty is a record-breaking reality show that follows the lives of the Robertson family, who run a family-operated duck call business, Duck Commander. The show has broken several ratings records—last season’s premiere drew 11.8 million viewers, making Duck Dynasty the most-watched nonfiction cable series in history.

“Airing this commercial builds not only the GAF brand but also the brands of our contractors and distributors,” explains Paul Bromfield, senior vice president of marketing and business development at GAF. “This truly demonstrates our commitment to investing in our brand for the benefit of our customers. Airing during a top show with such high viewership supports our position as the industry’s premium brand, helping our customers to create pull-through sales.”

GAF Will Be on ‘Ellen’ Today

GAF will participate in today’s (Jan. 30) episode of the popular NBC daytime television show, “The Ellen DeGeneres Show”.

The show and its host, Ellen DeGeneres, have collectively won 33 Emmy Awards, including Outstanding Talk Show in 2013, and average 4 million viewers per episode. Combining comedy, celebrity, musical guests and human-interest stories, the show has been helping consumers make choices for 11 seasons—and the brands that Ellen names on the show have proven to become known and trusted by her viewers.

“Being a part of a segment on The Ellen DeGeneres Show is an incredible opportunity,” explains Alyssa Hall, marketing communications manager at GAF. “She is so beloved by her viewers and they truly value any recommendations that she makes on products. And as a company that invests in our branding efforts, we know at GAF that aligning with a force like Ellen DeGeneres will only support our position as the industry’s premium brand, helping our contractors to create pull-through sales.”

After this initial airing, GAF will be featured in several follow-up episodes, which will each be mentioned on the GAF Facebook page.

Solar Roof Vent Offers Increased Airflow

Master Flow Green Machine High-Power Solar Roof Vent

Master Flow Green Machine High-Power Solar Roof Vent

GAF has introduced the new environmentally friendly and energy-saving Master Flow Green Machine High-Power Solar Roof Vent. The new vent offers many features and benefits to help contractors differentiate themselves, including increased airflow and improved aesthetics.

The Green Machine offers 750 CFM max airflow and its simple installation makes it easy for all contractors, with virtually the same installation process as typical electric-power roof vents. Impact-resistant construction helps it to withstand hail and foreign object impact, and its standard six-year limited warranty with three-year Labor Protection Plus** allows contractors and homeowners peace of mind.

Two models of the Green Machine™ High-Power Solar Roof Vent are being introduced. The Solar-Powered model has a 20-watt integral solar panel and an adjustable thermostat/humidistat, and helps to reduce attic cooling costs. The Dual-Powered model uses unique dual-power technology to switch automatically between solar and house power for 24/7 cooling during cloudy weather or at night. It uses just 1/6th the electricity of typical electric-powered vents and comes with an adjustable thermostat that features a dual-power controller.

** See Master Flow Powered Ventilation Products Ltd. Warranty for complete coverage and restrictions.

GAF Donates to Children’s Charity; Reveal to Take Place on Good Morning America

GAF has announced its assistance in the rebuild of the Memory Makers’ Building at Give Kids The World Village. Give Kids The World Village is a non-profit organization that exists to fulfill the wishes of children with life-threatening illnesses and their families from around the world. The organization allows them to experience a memorable, joyful, cost-free visit to Central Florida attractions and enjoy the magic of Give Kids The World Village. Good Morning America will be revealing the remodeled building with Ty Pennington on Jan. 24 between 8:30 a.m. and 9 a.m. EST.

“When GAF got the call to be a part of this rebuild we immediately said yes,” explains Alyssa Hall, marketing communications manager at GAF. “Give Kids The World is an amazing charity that has been changing the lives of children with life-threatening illnesses and their families for 28 years. GAF is proud to have put a new roof on their facility so they can continue to bring happiness and smiles to the deserving families and children from around the world.”

GAF Master Elite Contractors Collis Roofing and Roof Top Services donated their time and labor to install the new GAF Timberline roof, while ABC Supply in Orlando, Fla., donated delivery of the product.

Good Morning America’s live reveal of the rebuild with co-anchor Josh Elliott, Ty Pennington, and Chef Emeril Lagasse will have an exciting “Move that bus!” moment with all the contractors, employees and volunteers who made this happen.

GAF Wins Mobile Marketing Awards

GAF is honored to have won two awards in The MobileWebAward Competition. The awards are given by the Web Marketing Association to honor excellence in mobile websites and apps, recognize the individuals and organizations responsible, and showcase the best in award-winning mobile development.

Awarded “Best Manufacturing Mobile Application” was GAF Colors, an application that provides the user with easy navigation of the GAF residential-shingle portfolio by grouping residential shingles by color. The app provides stunning images of the shingles and allows the user to see all of the shingle-color options that are available to help beautify their home, all at the touch of a finger.

GAF Roofing Wizard received the award for “Outstanding Mobile Application.” GAF designed its Roofing Wizard app to simplify the often-confusing process of selecting the right roofing system for one’s home. The platform walks customers through the selection of shingle color, style, roofing system components, and warranty options, which helps roofing contractors more easily close sales with homeowners.

“It is truly an honor to be recognized as a leader in the newly emerging space of mobile platforms,” stated Ted Marcopolus, Vice President of Marketing Services at GAF. “As a company, we focus on providing innovative solutions to our customers, and we are proud to contribute to that core-company value through our marketing efforts.”

For 15 years, The Web Marketing Association has produced the annual WebAward Competition, the premier annual website-award competition that names the best websites in 96 industries, setting the standard of excellence for all website development. The organization is made up of Internet marketing, online advertising, PR, and top website design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

Best Roofing Projects of the Carolinas

We celebrate the best roofs installed in North and South Carolina with our final issue of Carolinas Roofing. From metal to shingles to single ply and coatings, these roof coverings protect newly built and reroofed schools, homes, manufacturing facilities, city-service buildings and more.

Judy W. Rose Football Center-Fieldhouse and the McColl-Richardson Field Press Box, University of North Carolina, Charlotte

Judy W. Rose Football Center-Fieldhouse and the McColl-Richardson Field Press Box, University of North Carolina, Charlotte

Judy W. Rose Football Center-Fieldhouse and the McColl-Richardson Field Press Box, University of North Carolina, Charlotte

Team

Roofing contractor: Baker Roofing Co., Charlotte, www.bakerroofing.com
Designers: Jenkins-Peer Architects, Charlotte, www.jenkinspeer.com, and DLR Group, www.dlrgroup.com
Construction manager: Rogers PCL Russell, a joint venture of Rodgers Builders Inc., Charlotte, www.rodgersbuilders.com; PCL Constructors Inc., Charlotte, www.pcl.com; and H.J. Russell & Co., Atlanta, www.hjrussell.com
Metal roofing manufacturer: McElroy Metal, Bossier City, La., www.mcelroymetal.com

Roof Materials

New metal roofing matches the campus scheme on many other buildings. It also offers overall longevity, durability and low-maintenance features.

The field house and press box are covered with 11,000 square feet of Maxima 216, 24-gauge Kynar in Slate Gray and 4,000 square feet of 24-gauge flat stock metal roofing and low-slope roofing trim.

Roof Report

2013-14 is the first year for Charlotte 49ers football. This new 15,000-seat stadium was built for the new team and is designed to be expanded to 40,000 seats. The main building, the Judy W. Rose Football Center-Fieldhouse, located in the south end zone, has been named after the university’s longtime athletic director.

The stadium includes several other buildings, including the McColl-Richardson Field Press Box, named in honor of Hugh McColl, former Bank of America CEO, and Jerry Richardson, owner of the NFL’s Carolina Panthers.

Photo courtesy of McElroy Metal, Bossier City, La.

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Accurence Delivers Exclusive Program to GAF Roofing Contractors

Westminster, Colo.-based Accurence Inc., a company that merges inspection, pricing and CAD imaging into a single, automated solution for the roofing industry, will provide its ScopeAssist tool to Wayne, N.J.-based GAF Master Elite and Certified contractors. The exclusive alliance will help contractors deliver roofing estimates with greater accuracy and detail to retail and disaster-recovery consumers. With ScopeAssist, contractors can take aerial CAD images and Xactimate pricing and combine them into one mobile device-enabled solution.

“We are thrilled to be working with GAF. Their contractors are some of the best in the industry and ScopeAssist will give them a distinct competitive advantage by delivering fast and accurate estimates to insurance companies and the mutual customers they serve,” states L.C. Nussbeck, vice president of sales, Accurence.