GAF Receives Seven Emmy Awards Nominations

Nominations for the 57th Annual New York Emmy Awards have been announced, and GAF is proud to have received an impressive seven nominations for its series of commercials starring Jesse the Jack Russell Terrier. John Rathjen, director of media productions for GAF’s internal ad agency, produced the 30-second spots, which were nominated in several categories.

GAF secured three nominations in the category of “TV Commercial: Single Spot/Campaign”, two nominations for “Director: Short Form (Promos, PSAs, TV Commercials, Opens, etc.)”, and two nominations for “Editor: Short Form”.

View the trilogy of videos.

“Last year we were truly honored to receive an Emmy nomination for our first ‘Jesse’ TV commercial, which was released in 2012. You can imagine how excited we were this year to receive seven nominations for the ‘Jesse’ trilogy!” stated Ted Marcopolus, vice president of marketing services at GAF. “We have an incredibly talented production and creative team working to build the GAF brand, and we are thrilled to have our work recognized by such a prestigious organization.”

The New York Chapter of the National Academy of Television Arts and Sciences is the preeminent membership organization serving all media professionals in the television industry. It fosters creativity and inspires artistic and technical excellence through the renowned Emmy Award, the most prestigious honor and most coveted peer-recognition symbol of distinction in television.

GAF to Open New Asphalt Shingle Manufacturing Facility in Missouri

GAF has selected a 147-acre site in Missouri for the company’s newest asphalt roofing shingle manufacturing facility. This facility will be GAF’s 14th shingle plant and its eighth with a four-wide laminator. This new, state-of-the-art plant will significantly increase GAF’s industry-leading production capacity and enhance GAF’s customer service throughout North America and beyond.

With more than 320,000 square feet of manufacturing, warehouse and office space, GAF’s new facility will have the highest production capacity of any shingle manufacturing plant in the industry and will be equipped with the most modern technology. This will allow GAF to continue to offer the highest quality and most consistent product utilizing its proprietary Advanced Protection Shingle Technology.

GAF continues to lead the industry by investing in new technology, and the Missouri facility represents another chapter in GAF’s rich heritage of innovation.

“Our newest plant demonstrates GAF’s commitment to expanding our business and to serving our customers with the most innovative technology by delivering quality product when and where our customers need it,” said Bob Tafaro, president and chief executive officer of GAF. “We’re proud to have a new home in Missouri. Building this plant is consistent with our desire to create quality manufacturing jobs right here in America and strengthen the U.S. manufacturing economy.”

The plant will directly employ about 125 people, and operations are expected to begin by the end of 2017. The plant will serve GAF’s Midwest markets and further enables the company to best serve all of its markets and customers.

“Missouri makes what the world wants, and manufacturing continues to be an important and growing sector of our economy,” Missouri Governor Jay Nixon stated. “In today’s global economy, companies like GAF have many options for where to take their jobs and investments. By choosing to build their new state-of-the-art plant here in Moberly, they are recognizing Missouri’s competitive business climate and highly skilled workforce. We are very proud to welcome GAF to the Show-Me State.”

“We are excited to welcome GAF to Moberly, and we understand that this manufacturing facility will have a significant impact on the economy in north-central Missouri,” said Mayor John Kimmons. “This new facility will be a great fit for our qualified workforce, which is armed with the skills for today’s high-tech manufacturing environment.” Mayor Kimmons added, “We are grateful that GAF’s ownership group chose to make this important investment in the Magic City, and we are confident that GAF will be a good corporate citizen and a great addition to our community.”

GAF Roofs Recognized in ARMA’s 2014 Quality Asphalt Roofing Case Study Program

Three GAF roofs were recognized in ARMA’s (the Asphalt Roofing Manufacturers Association’s) 2014 Quality Asphalt Roofing Case Study (QARC) program. The QARC program seeks to recognize industry professionals who use asphaltic roofing and to document successful projects that illustrate the benefits of asphalt roofing systems.

Winning the Gold award was Doral City Hall, submitted by Precision Roofing Corp. of Miami. The built-up roofing project tasked the contractor with performing a complex roofing job under tight government scrutiny while protecting the building’s assets, reducing costs, and assuring roof longevity. In addition, Precision Roofing was mandated to install an energy-efficient roof system using a cap sheet that exceeds the reflectance requirements of ENERGY STAR, Title 24 and the Miami 21 Initiative. The project featured multiple roof areas, including a portion over lightweight insulating concrete using the GAFGLAS Stratavent Eliminator Nailable Venting Base Sheet, three plies of premium glass ply, and the hot-mopped EnergyCap BUR cap sheet. This premium roof system features high reflectivity, meets the latest building code standards, and offers reliable and redundant protection for this important government facility.

This year’s Silver award-winning project was completed by Advanced Roofing Inc. of Ft. Lauderdale, Fla., on a high-profile Publix grocery store. As a Publix Corporate preferred roofing contractor, Advanced Roofing was chosen from more than 200 other bidders for this new construction roofing project. The 60,000-square-foot roof consists of three plies of Type 6 hot-mopped roofing felt followed by one ply of Ruberoid PRF modified bitumen fire-rated cap sheet, and then coated with a white/gray striped design. The coating added reflective performance and an aesthetic design, offering Publix the extra protection of a four-ply asphalt roofing system that features both durability and sustainability. In fact, Publix Corporate uses asphalt-based roofing for 90 percent of its properties, and this roof was the 70th new roof installed by Advanced Roofing Inc. for the grocery store chain since 1996.

Achieving Honorable Mention in the 2014 ARMA QARC contest was The Luzerne County Courthouse in Wilkes-Barre, Pa., submitted by Mark J. Sobeck Roof Consulting Inc. The decision to go with GAF’s Monaco roofing shingles in Venetian Coral was based on the County’s desire to re-create the look of the original building’s European clay tile while saving up to 70 percent of the cost of the original roof. The asphalt roofing shingles were also chosen for their durability, impact resistance, and ability to hold up to roof traffic compared with the original barrel-shaped Spanish tile. Not only has this roof become the talk of the town of Wilkes-Barre, it also met the four key criteria specified by the County and the roof consultant: durability, aesthetics, reliability, and cost.

“These three award-winning projects are great examples of how asphalt-based roofing can do it all—on low- and steep-slope roofs for a variety of clients,” says Lynn Picone, director of inside sales at GAF. “The roofing industry is indebted to ARMA and its leadership for following through on yet another successful QARC program. This case study program provides all industry professionals the opportunity to share good roofing practices and have their efforts recognized by ARMA’s panel of judges.”

NRCA Names Charlie Raymond Award Winners

The National Roofing Contractors Association (NRCA) has announced the winners of the Charlie Raymond Award at its 127th Annual Convention held Feb. 26-28 in Las Vegas.

The 2014 Charlie Raymond Award contractor member winner is Nelson R. Braddy Jr., president and chief executive officer of King of Texas Roofing Co. LP and current NRCA president, of Grand Prairie, Texas. GAF, Wayne, N.J., received the award in the associate category.

Braddy is a three-time recipient of the contractor member award, and GAF has won in the associate category for four consecutive years.

The award is named in honor of former NRCA president and J.A. Piper Award winner Charlie Raymond, who took on the role of NRCA Membership Committee chairman when the association had only 328 members. He recruited NRCA’s 1,000th member in 1973. Each year in his memory, the Charlie Raymond Award honors contractors and associate members for their efforts to recruit new NRCA members.

GAF Gives Away $13,545 to a Lucky Builder During IBS

GAF has announced that Frank Thompson of Sweetwater Builders Inc. located in Cranberry, Pa., is the winner of its $13,545 giveaway held at the February 2014 International Builders Show in Las Vegas. All builders attending the show were eligible to be scanned at the GAF booth for entry into the contest.

Why $13,545? A recent survey of the NATIONAL ASSOCIATION OF REALTORS, REALTOR appraisers estimated that GAF Timberline Lifetime Shingles can increase a home’s value by an average of 5 percent, compared to a roof using basic 3-tab shingles. With the average new home median price listed at $270,900 by the National Association of Home Builders as of November 2013, a 5 percent increase in home value from installing GAF Timberline Lifetime Shingles equates to $13,545

“With up to 40 percent or more of the curb appeal dominated by the roof, upgrading to a Timberline Lifetime shingle is a great way for a builder to differentiate their homes while increasing the value of the property,” states Emily Videtto, executive director of shingles and new product development at GAF.

GAF Expands Consumer Outreach with Duck Dynasty

GAF has expanded its consumer outreach through a multiplatform advertising campaign based around A&E Network’s top-rated program, Duck Dynasty. The media campaign was built around the company’s in-program appearance, with digital advertising on the show’s A&E website and the debut of a new national television commercial featuring the company’s distributor and contractor channel partners.

“Our partnership with Duck Dynasty provides us with a new avenue for reaching our consumers and promoting our Master Elite Contractors, GAF Premier Roofing Dealers, and GAF Pro-Grade Master Distributors in a unique way, while continuing to build the GAF brand,” explains Paul Bromfield, senior vice president of marketing and business development at GAF. “Our Timberline Shingles are the No. 1-selling shingles in North America, and were hand-picked by the Robertsons. Airing during a top show with such high viewership supports our position as the industry’s preferred brand, and builds on the brands of our contractors and distributors.”

Airing on A&E on Wednesdays at 10 p.m. EST, record-breaking Duck Dynasty is currently television’s most-watched nonfiction cable series. More than 11 million viewers tune in weekly to follow the Robertsons and their family-operated duck call business, Duck Commander.

In the Feb. 19 episode, GAF contractors used Timberline Lifetime Roofing Shingles to replace the aging roof of cast members Jep and Jessica Robertson’s home while featuring prominently branded GAF roofing materials. Simultaneously, the Robertson men were tasked with laying down a concrete pathway in front of the home, which resulted in a “race the roofers” home makeover challenge. The race was, of course, won by GAF’s professional contractor team in the single-day challenge.

The first segment of the show directly segued into the national debut of GAF’s commercial during the show’s initial commercial break. The 30-second advertisement highlights GAF Master Elite Contractors, GAF Premier Roofing Dealers, and GAF Pro-Grade Master Distributors. Television advertising will continue through the show’s current season.

Kid Rock and GAF Support American Investment at Next Week’s International Roofing Expo

GAF has announced that it will be holding an event with special guest Kid Rock at the International Roofing Expo (IRE) held in Las Vegas, Feb. 26-28. Guests are invited to have their photo taken with Kid Rock and receive an autographed photo at the event to be held across from the GAF’s IRE booth at 4:30 pm on Feb. 26.

In August 2013 at the Sturgis Motorcycle Rally, GAF donated a motorcycle built by Orange County Choppers to war veteran Robert Dickey on stage at the Kid Rock concert. The collaboration led to the realization that GAF and Kid Rock share a mutual focus on creating jobs in America along with supporting and giving back to the military. One of the charities that Kid Rock strongly supports is Operation Finally Home, which provides custom-built, mortgage-free homes to America’s Heroes and their widows. Through their partnership, GAF will give back to this foundation by including Kid Rock in its summer contractor promotion. For each entry, GAF will make a donation to Operation Finally Home.

“Our relationship with Kid Rock has been a great experience, as we share some of the same ideals and understand the importance of investing in America and supporting our troops. GAF has an unparalleled level of investment in new roofing plants, and we actively working to bring new jobs and service on line at our upcoming facility at Cedar City, Utah,” explains Paul Bromfield, senior vice president of marketing and corporate development at GAF.

GAF to Air National Commercial During Duck Dynasty Feb. 19

GAF is excited to announce the inclusion of a national television commercial highlighting GAF Master Elite Contractors as well as GAF Premier Roofing Dealers and Pro-Grade Master Distributors during the Feb. 19 episode of the top-rated show, Duck Dynasty.

Airing on A&E on Wednesdays at 10 p.m. EST, Duck Dynasty is a record-breaking reality show that follows the lives of the Robertson family, who run a family-operated duck call business, Duck Commander. The show has broken several ratings records—last season’s premiere drew 11.8 million viewers, making Duck Dynasty the most-watched nonfiction cable series in history.

“Airing this commercial builds not only the GAF brand but also the brands of our contractors and distributors,” explains Paul Bromfield, senior vice president of marketing and business development at GAF. “This truly demonstrates our commitment to investing in our brand for the benefit of our customers. Airing during a top show with such high viewership supports our position as the industry’s premium brand, helping our customers to create pull-through sales.”

GAF Will Be on ‘Ellen’ Today

GAF will participate in today’s (Jan. 30) episode of the popular NBC daytime television show, “The Ellen DeGeneres Show”.

The show and its host, Ellen DeGeneres, have collectively won 33 Emmy Awards, including Outstanding Talk Show in 2013, and average 4 million viewers per episode. Combining comedy, celebrity, musical guests and human-interest stories, the show has been helping consumers make choices for 11 seasons—and the brands that Ellen names on the show have proven to become known and trusted by her viewers.

“Being a part of a segment on The Ellen DeGeneres Show is an incredible opportunity,” explains Alyssa Hall, marketing communications manager at GAF. “She is so beloved by her viewers and they truly value any recommendations that she makes on products. And as a company that invests in our branding efforts, we know at GAF that aligning with a force like Ellen DeGeneres will only support our position as the industry’s premium brand, helping our contractors to create pull-through sales.”

After this initial airing, GAF will be featured in several follow-up episodes, which will each be mentioned on the GAF Facebook page.

Solar Roof Vent Offers Increased Airflow

Master Flow Green Machine High-Power Solar Roof Vent

Master Flow Green Machine High-Power Solar Roof Vent

GAF has introduced the new environmentally friendly and energy-saving Master Flow Green Machine High-Power Solar Roof Vent. The new vent offers many features and benefits to help contractors differentiate themselves, including increased airflow and improved aesthetics.

The Green Machine offers 750 CFM max airflow and its simple installation makes it easy for all contractors, with virtually the same installation process as typical electric-power roof vents. Impact-resistant construction helps it to withstand hail and foreign object impact, and its standard six-year limited warranty with three-year Labor Protection Plus** allows contractors and homeowners peace of mind.

Two models of the Green Machine™ High-Power Solar Roof Vent are being introduced. The Solar-Powered model has a 20-watt integral solar panel and an adjustable thermostat/humidistat, and helps to reduce attic cooling costs. The Dual-Powered model uses unique dual-power technology to switch automatically between solar and house power for 24/7 cooling during cloudy weather or at night. It uses just 1/6th the electricity of typical electric-powered vents and comes with an adjustable thermostat that features a dual-power controller.

** See Master Flow Powered Ventilation Products Ltd. Warranty for complete coverage and restrictions.