Bilingual Customer Support Offered by Rocky Mountain Snow Guards, Inc.

Spanish-speaking roofers feel more at ease when calling in to discuss their snow retention needs at Rocky Mountain Snow Guards. The bilingual team members on staff at the company can help roofers with everything from creating orders to requesting parts to offering recommendations on snow guards for projects.

“Customers who only speak Spanish are delighted when I start processing or asking them questions about their order in Spanish,” says Daniel Guiterrez, inside sales/customer service team member with Rocky Mountain Snow Guards, Inc. “Most of the time they are relieved when they don’t have to struggle with the language barrier. It’s hard for them to try and explain what they require in a language they don’t yet fully speak or understand.”

According to statistics by Zippia, in the United States, 29.6 percent of all roofers are Hispanic or Latino. Additionally, Spanish is the most common foreign language spoken among 82.2 percent of roofers.

Catering to Spanish-Speaking Roofers

“Having a bilingual staff sets our company as the industry standard,” says Eduardo Duran, logistics manager at Rocky Mountain Snow Guards. “It’s absolutely necessary for any company in the roofing industry to have a staff that can cater to the communications needs of Spanish-speaking roofers.”

Duran relates that Spanish is his first language, but English is his primary language. He understands the challenges roofers face when trying to communicate their needs and a company is not prepared to bridge the language barrier.

“In any scenario, whether it’s at work or not, there’s a sense of relief when a Spanish speaker (or any language) can use their native tongue to communicate,” says Duran. “There is an underlying confidence when we can speak Spanish to another Spanish speaking person. This is because most Spanish speakers learn English as a second language and are sometimes still learning. Being able to talk in Spanish to roofers simply makes it easier on them.”

From the Roofer’s Perspective

Mauricio Nunez, owner of MNJ Construction, is one of those customers who appreciates being able to converse in Spanish with Guiterrez and Duran. He has ordered four different systems from Rocky Mountain Snow Guards with double snow bar retention for his roofing projects.

“It’s very valuable to have bilingual assistance from a company,” says Nunez. “Getting that communication from one language to the other, especially with a lot of people not knowing English quite yet, really makes things a lot easier.

“When we first started working with Rocky Mountain Snow Guards, Daniel being bilingual truly helped my dad quite a bit. It made purchasing some snow bars much easier for him. I appreciate that my dad was able to make that purchase with no hassles.”

To meet the needs of Spanish-speaking “techadores” (roofers in Spanish) like Nunez and his father across the country, Rocky Mountain Snow Guards is pleased to provide “servicio de cliente con excelencia.”

For more information, visit www.rockymountainsnowguards.com.