General Coatings Manufacturing Corp. Joins NRCA’s One Voice Initiative

The National Roofing Contractors Association (NRCA) has announced General Coatings Manufacturing Corp., Fresno, Calif., has joined NRCA’s One Voice initiative, joining NRCA as a “partner member.”

In 2017, NRCA launched its One Voice initiative to unite the roofing industry and speak with one voice about matters critical to the roofing industry’s continued success

To ensure all industry sectors are given an opportunity to participate, NRCA amended its bylaws to allow manufacturers, distributors, architects, engineers and consultants that choose to participate to become full members of the association, meaning they will be granted voting rights and eligible for leadership roles within the association. Previously, such rights were reserved only for contractor members.

“NRCA’s One Voice initiative offers a unique opportunity for the roofing industry to address the major issues we face. However, our work can only be accomplished with commitments from leaders from all sectors of this great industry,” says Reid Ribble, NRCA’s CEO. “Only together as a roofing community can we take this transformational approach to address our issues and concerns and achieve success in the future.”

Issues currently affecting the roofing industry include workforce development and certification; advancing the industry’s public policy agenda; building codes and insurance; and increasing professionalism throughout the industry.

“General Coatings is proud to be a member of NRCA,” says Will Lorenz, vice president of sales for General Coatings Manufacturing Corp. “We are grateful for the opportunity to participate in the One Voice initiative. As a manufacturer of spray foam roof systems, GCMC supports NRCA’s workforce development and sensible regulatory policies to sustain the roofing industry.”

For more information about NRCA and its One Voice initiative, go to

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