Sue Burkett, strategic marketing leader and senior color expert at Owens Corning, has been honored in the Content Marketer category of PR Daily’s 2023 Top Women in Marketing Awards. Burkett was presented with the award during the 2023 Top Women in Marketing awards luncheon recently held in New York City.
Understanding the power of color to boost a home’s exterior curb appeal and make a personal style statement, Burkett imagined and led the development of Owens Corning’s annual Shingle Color of the Year (SCOTY) initiative. Since the inaugural SCOTY was introduced in 2017, Burkett has led the launch of seven SCOTY shingle colors and a portfolio of style resources to help inspire homeowners’ exterior design decisions.
Recognizing the decision-making role that women play when selecting products for their home’s exterior, Burkett pioneered efforts to engage women’s feedback and respond with roofing products that blend performance with style. Her efforts have been transformative in delivering shingles that leverage the power of color to harmonize a home’s exterior. Owens Corning has been awarded the prestigious Women’s Choice Award for six consecutive years, recognizing Owens Corning as America’s Most Recommended roofing products. As the top Women’s Choice honor awarded to roofing products, the designation is based on an unaided survey where American women select brands they highly recommend.
Remarking on receiving the content marketing award, Burkett said, “All of us at Owens Corning are grateful for the feedback and insights that women share with us as we develop roofing products that fuse functionality with performance.”
More information on the 2023 Top Women in Marketing Awards is available here.
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