Ashland Reveals New Corporate Identity and Organizational Culture
Ashland took another step in its plan for the future, revealing its “Always Solving” corporate identity and unveiling the organizational culture that will continue to…
branding
Local Branding Can Trump National Competitors
The marketing game can certainly be complex. With hundreds of tools, thousands of options and one big learning curve in between, it’s easy to be…
McElroy Metal Celebrates 50th Anniversary with New Logo
McElroy Metal, celebrating its 50th anniversary in 2013, has released a new logo. “Our old logo served us well but was outdated,” says President Ian…
GenFlex Unveils New Look and Messaging
Indianapolis-based GenFlex unveiled a new look and messaging recently. With an updated logo, revised color scheme and redesigned trade-show booth, GenFlex rolled out its new…