Owens Corning Invites Attendees to Catch a Wave at IRE

Mention Texas and thoughts typically turn to cowboys and rodeos. But during the International Roofing Expo (IRE) February 4-6 in Dallas, Texas, Owens Corning will bring the spectacle of surfing to its booth (2604). Whether IRE attendees “hang loose” or “hang 10,” they can register to win a custom surfboard designed by Owens Corning and crafted in California.

Why surf in a land of turf? The one-of-a-kind pink surfboard pays homage to the Pacific surf culture as well as the relaxed, refreshing and unexpected vibe of Owens Corning 2020 Shingle Color of the Year Pacific Wave — a shingle color that looks equally at home on a coastal beach house, modern farm house or stately colonial.

No ocean? No problem! The surfboard makes a great conversation piece in any “man cave” or office showroom. Or strap it atop a van and take it on your next beach vacay. The color Pacific Wave and the surfboard help reset conventional notions of blue hues on a home by offering a fun way to “catch a wave” in land-locked Dallas, Texas. The surfboard giveaway is open to all who attend the IRE and the winner will be announced after the show closes. Visitors to the Owens Corning Booth can snap a photo with the Pink Panther and surfboard, then share it with the “surfer lingo” hashtags #OwensCorningRoofing #ShingleColoroftheYear. 

For more information, visit https://www.owenscorning.com/roofing.

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