Owens Corning Introduces 2019 Shingle Color of the Year

Owens Corning introduces Black Sable as the 2019 Shingle Color of the Year. As the newest addition to the Owens Corning TruDefinition Duration Designer Colors Collection series, Black Sable was inspired by color trends as well as feedback from homeowners, contractors and builders. “Black Sable provides a modern take on a classic color, making a sophisticated and timeless statement,” says Sue Burkett, Owens Corning Roofing Strategic Roofing Manager. “You could say this shingle is the ‘little black dress’ for the roof because it will never go out of style.”

As a twist to conventional monochromatic black palettes, Black Sable is a dark and intensely rich blend that uses classic black granules mixed with gray, umber and sable tones. The result is a dramatic yet grounded color complementing any number of architectural styles and exterior color palettes. “This is a new go-to color in roofing,” says Burkett. “Many people have asked me, ‘is the shingle black or brown?’ and my answer is ‘both’. Black Sable addresses a specific color gap we found in the market.”

The Shingle Color of the Year initiative highlights the roof as a design element expressing a homeowner’s personal style and enhancing a home’s curb appeal. “Research has shown that homeowners, especially women, embrace color and want guidance on how to use it on their homes’ exteriors,” Burkett says. Each year, Owens Corning introduces new online exterior style boards and other design and visualization resources to help. Three new style boards featuring Black Sable are supporting the product launch. These “design and inspire” tools are particularly popular with women. In 2018, Owens Corning earned the 2018 Women’s Choice Award as America’s most recommended roofing products.

HGTV’s “Good Bones” home renovation and design experts Karen E Laine and Mina Starsiak–renowned for their use of color as an exterior design element–announced the launch of Black Sable in a Facebook video. Laine and Starsiak have helped Owens Corning spread the message about color and curb appeal since the company announced its inaugural Shingle Color of the Year in 2017.  Black Sable becomes the third Owens Corning Shingle Color of the Year following Sand Dune in 2018 and Sedona Canyon in 2017. It will be available nationally in January, 2019. More information can be found at www.shinglecoloroftheyear.com.

For more information, visit www.owenscorning.com.

Owens Corning introduces Black Sable as the 2019 Shingle Color of the Year.

Owens Corning Announces Shingle Color of the Year

Owens Corning announced Sedona Canyon as the 2017 Shingle Color of the Year. The shingle manufacturer is already known for its revolutionary TruDefinition Duration Designer Colors and now is enhancing the conversation homeowners have about their exterior remodeling.

The color Sedona Canyon was selected for its warmth and resemblance to real wood. It has subtle shades that enhance the dimension of a home’s roof. Its medium and red-toned browns, butterscotch-colored hues and twists of blue-gray are versatile.

The versatility of shingle colors is what makes this program exciting and relevant for the long term, according to Owens Corning.

“We introduced the SHINGLE COLOR OF THE YEAR program because of how important a roof is to the beauty and value of your home,” said Sue Burkett, marketing leader at Owens Corning. “People have incorporated the latest fashion colors into their clothing, furnishings and interiors. They surround themselves with the colors that they love.

“Owens Corning has made it easy for homeowners to apply that to an important part of the outside of their home,” Burkett added. “This specific color was selected because of how it pairs with a variety of colors.”

Since a home’s roof represents up to 40 percent of its exterior, the selection of a color is important. Helping choose a shingle color that complements their home’s exterior, is why in addition to Shingle Color of the Year, Owens Corning joined forces with Leatrice Eiseman, global color expert and executive director of the Pantone Color Institute to pair PANTONE fashion colors with Owens Corning Duration Series shingles.

“By creating an array of shingle pairings, Owens Corning is showing how shingles can work in a coordinated palette of color options for the exterior of the home,” Eiseman said.

As part of this program, Owens Corning has developed a website, focused on helping the homeowner with color decisions. The “Design and Inspire” section of the website is a fresh way to think about a new roof. The company also will introduce additional fashion color and shingle pairings in 2017 and will announce a Shingle Color of the Year annually. All the details are at www.shinglecoloroftheyear.com.
 
“We want to help homeowners, especially those who are the design influence in the home, consider different color boundaries for their home’s exterior,” Burkett said. “It’s a way for fashion and design conscious homeowners to look at home design.”

To help homeowners visualize how bold shingle colors can create a style statement that reflects the homeowner’s personality, Owens Corning offers complimentary online tools and resources.

The Design EyeQ visualization tool makes it easy for homeowners to ‘try on’ a new roof by uploading a photo and experimenting with color options, effectively providing a risk-free way to experience various shingle colors.

The online Roofing Color Compass Color Personality Quiz uses 10 questions to help determine a homeowner’s color personality as it fits into a shingle color choice for their home. Complementary printed color swatches of the TruDefinition Duration Designer shingles may be ordered online, allowing homeowners to experiment with shingle options before meeting with a contractor.