Residential Selling: Consider Color, Contractors!
“You can be a more profitable, more well-liked contractor if you talk to your clients about color.” Those are the words of Karen E. Laine,…
“You can be a more profitable, more well-liked contractor if you talk to your clients about color.” Those are the words of Karen E. Laine,…
Could anything be more ubiquitous in our daily lives than color? From “feeling blue” to “going green,” color is often used to describe feelings, explain…
If the name Antis Roofing & Waterproofing sounds familiar, it’s probably because you’ve seen it in the trade press quite a bit lately. The Irvine,…
It’s no secret that the roofing industry continues to suffer a severe shortage of skilled labor, resulting in lost business and profits. Former National Roofing…
For much of the past decade, the debate over when and where to install reflective roofing has been guided by two basic assumptions: first, since…
It seems like the Internet is changing every six months, doesn’t it? The moment you have a marketing strategy worked out, it is thrown into…
As I attended the 2017 International Roofing Expo with the team at Roofing, I thought back to my first roofing trade show. I had covered…
The latest market survey conducted by the National Roofing Contractors Association (NRCA) shows the use of polymer modified bitumen as a percentage of all new…
Corporate values. Leader behaviors. Diversity and inclusion training. Hiring goals. High-potential training programs. Affinity groups. Mentoring. While these are all important practices for developing leaders…
For the first time in years, construction material costs are rising. In March, the Bureau of Labor Statistics reported numbers showing a 4.8 percent rise…