Homeowners tend to stress over every aspect of getting their roof replaced, from choosing the right contractor to configuring schedules to keeping up with daily life during their home’s repair. They get overwhelmed by the horror stories of neighbors, coworkers, and friends who’ve had less-than-ideal roof replacement experiences.
Your job as a professional contractor is to ensure they don’t go through those thrillers themselves. We’re far from perfect, so it’s no wonder some pain points are overlooked during the initial roof replacement consultation and even on the job.
How can you comfort potential customers during the sales process? The first step is to identify their pain points. Then, introduce your company’s solution for alleviating that pain.
Identify potential pain points
One of the best ways to predict the pain points of potential customers is to put yourself in the homeowner’s shoes. As a homeowner yourself, what would be your top concerns when getting your roof replaced? Be sure to keep these common stress factors in mind:
A cluttered job site that interferes with their daily routine
A disorganized job site is inconvenient and, in many cases, harmful.
While many people are working from home these days, the occasional outing is still inevitable. Whether taking their kids to school early in the morning or making a weekly grocery run, the last thing homeowners want to stress over is getting a flat tire from stray nails around an inconveniently placed dumpster or being late to school because they’re blocked in by supply delivery trucks or shingle bundles.
Pet owners also stress about stray nails in the yard. Tarps don’t always contain all shreds of tear-off debris, so pet owners are concerned for their furry friends’ safety.
Sadly, this is all too familiar among homeowners, which leaves your potential customers dreading the idea of a repeated narrative.
How can you make sure youngsters and furry family members don’t get hurt by harmful debris left in the lawn?
Solution: Develop a strategy for arranging and storing equipment and supplies before the job even starts. Have the estimator scope out the landscape and determine the least inconvenient spot to keep bundles of shingles and other supplies so they’re out of your customer’s way during the roof replacement process.
Expensive property damage
Another horror story homeowners hear about is the destruction of their property, from shingles crushing freshly planted flowers to ruts from heavy dumpsters left in the lawn too long.
Broken flowers and ruined shrubbery are especially a big deal to a green-thumbed homeowner. They’re also a major concern of anyone who’s planning on having guests after their roof is replaced. If not managed effectively, roofing debris can end up ruining a homeowner’s favorite tulip plant or damaging shrubs, and the homeowner is left with a pitiful flowerbed.
On top of that, tear-off debris weighs down already weighty dumpsters, making the homeowner’s lawn an eyesore at the end of the job. While many contractors come prepared with their own dumpsters, as more and more tear-off debris gets tossed into those dumpsters, the weight can lead to deep ruts when the dumpsters are towed away upon job completion. Using heavy boom lifts or industrial cranes to transport materials across the site and up to the roof can cause the same problem.
Filling in the ruts doesn’t instantly fix the problem and can even lead to poor online reviews for a roofing company. Grass won’t grow back in one day, and the customer will end up embarrassed by the sight of their lawn.
Solution: If your potential customer is stressing over property damage, make sure you explain that you use equipment that most effectively protects delicate landscape features and won’t damage the lawn during the roof replacement process. Also be sure to place the dumpster at the curb or side of the road. If that’s not possible, make sure you consult the homeowner for the best spot before bringing or delivering the dumpster to the job.
As a contractor, you know a major part of a homeowner’s decision lies in how long a company predicts their roof replacement will take. From late quotes to unforeseen roof damage, any potential delay can irritate a homeowner.
Summer is especially a time-sensitive season for roof replacements since it’s also vacation season. If a homeowner needs their roof replaced before their family vacation, they expect the contractor to complete the job by the quoted date. One of their pain points this time of year is stressing over whether they’ll need to reschedule their vacation as a result of an unexpected emergency or delayed roof replacement.
Solution: Assure your potential customer that your team is reliable–you will be on time every day. If you’re unsure of how to bring that up, perhaps consider including customer testimonials that note this in whatever materials you leave with your prospect at the end of the consultation. Also let them know that your company builds time into the estimated completion date in the event that unseen issues arise during the project.
Provide solutions with a single piece of equipment
Imagine a piece of equipment that could relieve all of these pain points your potential customers stress over while also boosting your bottom line. Manufactured in the heart of Lancaster County, Pennsylvania, the innovative, self-propelled Equipter RB4000 trailer was designed by roofers to do just that.
Why homeowners love it
Homeowners don’t have to suffer the stresses of roof replacements when roofing contractors use the right equipment. They can confidently place their trust in contractors who use the Equipter RB4000 to complete their jobs for these reasons and more:
- 10.5 ft catch area captures roofing nails and other sharp debris to protect kids and pets
- Lightweight unit with wide tires doesn’t leave deep ruts in lawns
- 4.1 cu-ft-wide container lifts up to 12 feet to protect well-maintained flowerbeds
- Less cleanup time translates to faster job completion
Homeowners always appreciate a job done efficiently. Innovative equipment can provide homeowners the confidence their home’s curb appeal won’t be damaged by ruts and uneven spots in the grass.
Why contractors love it
Contractors across the United States and Canada use the RB4000 to raise their professionalism and efficiency, satisfying both homeowners and crew members. With the RB4000, crew members can focus on what’s important–roofing.
Here’s a list of some of the many reasons contractors appreciate the Equipter:
- Catch and transport debris faster and safer
- Focus more on production
- Lift plywood, shingles, and other supplies right to the roofline anywhere on the job
- Cut hours off of cleanup time
Did you know that a single piece of equipment can cut clean-up by up to 80 percent? With a self-propelled roofing trailer, roofers can finish jobs and move on to the next faster without sacrificing the quality craftsmanship their companies are known for.
Get a firsthand look at why one roofing company utilizes the Equipter on nearly every job here.
On top of everything else, this piece of equipment can lift your bottom line, increasing profits and allowing contractors to put more money into growing their businesses. The proof is in the numbers. Download Equipter’s latest case study to see what can happen for your business when you’re able to cut ground labor costs and increase your close rate.
Be sure to incorporate these solutions for homeowners’ major pain points during your roofing sales presentations in order to boost their confidence in your company and provide them with the ultimate roof replacement experience.
Founded in 2004 by the owner of a family-run roofing company, Equipter provides an array of innovative equipment to help increase professionalism and trust between roofers and their customers. Visit their website for a full list of equipment and follow them on Facebook, Instagram, and Twitter (@equipter) for more tips and tricks to enhance your relationships.