We at Greenawalt Roofing Co. understand how busy the winter months can be. We also know that with a backload of work from the fall combined with cold or extreme weather conditions and shorter days, even the simplest jobs can take twice as long. Unfortunately, customers do not always know this and expect their issue to be fixed as soon as possible.Help your customers by educating them about how to prevent and recognize potential problems before cold weather arrives. You can communicate with them directly, mail them a flyer or make a personal connection by email. Let them know how they can do a simple and safe roof inspection, or schedule an appointment for your team to do a professional and more thorough one. Finding trouble areas before they turn into full-fledged problems will not only save your customers money in the long run, which they will appreciate, but it can also help them avoid an emergency during the winter months.
Here are a few things you can tell your customers to do to be proactive for the upcoming winter months:
1. Do a quick inspection of the overall roof condition. Depending on the pitch of your roof, you may be able to see these things from the ground or by using binoculars. If you find some issues or cannot safely view the majority of your roof, we recommend you call us or a licensed roofing company for a thorough inspection to see what can be done before the harsh winter arrives.
Look for any damage that may have been done since the last time you took a look, and keep an eye out for some of the following warning signs:
- Damaged shingles
- Missing shingles
- Loss of granulation
- Decayed shingles
- Wind damage
- Broken or cracked shingles
2. Check wall or step flashing. Flashing are the metal coverings over the joints or seams where your roof intersects with other exterior home systems. Flashing prevents water from reaching the underlayment and from penetrating the exterior envelope and affecting your home’s ceilings and walls. If your flashing is unsealed, degraded, missing or damaged, then water will find a way underneath the metal strips. Although generally not a catastrophic system failure, it often shows up only after it is too late to prevent, so it is important to make sure these are intact for the winter.
3. Take a look at your skylights. This is another place where you should make sure the flashing is intact. Piled up snow and icy rains can put a lot of pressure on skylights and the flashing around their seals.
4. Review your chimney and other vent-pipe flashing. These can also become quick channels for water to enter the home. Accumulated snow slows water drainage off the roof, providing extra time for water to enter the home through even the smallest hole or crack, so it is important that these flashing are intact prior to the start of winter.
5. Inspect your attic. Your attic is a safe way to look for roofing issues, assuming there is a safe and easily accessible entrance into your attic space. Be sure to look for any water damage, dark spots, sagging wood and even daylight coming through the roof decking.
6. Clean your gutters! Gutters clear of debris do a great job of diverting water away from your house and protecting your home and foundation from the effects of water pooling. Although it is important year round to keep your gutters cleaned, it is especially important during the winter months. Because autumn has just ended, you probably have more leaves in the gutters than any other time of the year.
Try to keep your gutters clean throughout the winter, as well. They can easily become clogged. If your gutters are clogged, water (melted snow) begins to freeze and expand, which can cause severe damage to the fascia, causing the entire system to fail. The water also could start to freeze underneath the shingles, creating an ice dam.
7. Watch for ice dams. Winter’s most common roofing issues are ice dams. Ice dams form when snow sits on the roof and goes through a melt and freeze sequence. As the snow melts and flows down the roof and reaches the freezing surface below, it refreezes, causing the ice dam to form, which can damage shingles and underlayment. Seeking a release, the water backed up behind the ice dam seeps into cracks in the home’s exterior, leading to structural damage and mold growth.
Unfortunately, ice dams are a result of several factors and often require a licensed professional to remedy the problem. Inadequate insulation, poor ventilation and a combination of cold temperatures and sunny days lead to ice dams. You can prevent ice dams by ensuring your roof is adequately ventilated.
Helping your regular customers understand the steps they can take to avoid winter emergencies will give them peace of mind going into the colder months and, hopefully, allow you to focus on cold-weather emergencies. Plus, you may find them even more willing to send work your way when things calm down because of the trust you have built with them.